Brian Cullather

EULESS, Texas—Brian Cullather, a veteran optical sales and marketing executive, has joined Perfect Squares as vice president of business development. The company, co-founded with Peter Nguyen and Sameer Cholayil in 2014, designs, patents and markets technologically advanced health care monitoring products and optical devices.

Cullather will be responsible for all sales and marketing activities at Perfect Squares, including the launch of three new optical products in 2015.

"We're extremely excited about Brian joining our team," said CEO Nguyen. "His sales, marketing and operations experience in both large and small companies will be a tremendous asset to us as we continue to grow. He also brings us a unique perspective on eyecare professionals and their patients, having worked closely with both groups over the years in various roles."

Cullather brings more than 25 years business experience to his new role, much of it in the optical industry. At Bausch + Lomb  he served at various times as national sales director, retail and distributor accounts, manager of sales operations and senior product manager. At Essilor of America, he served as vice president, marketing for the Avisia division, and as director of business development. At Pearle Vision, he owned a franchise that operated as Stonybrook Ventures.

Commenting on his new position, Cullather said, "Our engineering team has filed seven patents in less than a year and we already have a group of exciting, innovative products that we're launching in the next few weeks. In addition, we'll introduce our first health care wearable monitoring device, which will make a huge difference in people's lives, in the second half of this year."

Perfect Squares is based in Euless, Texas and also has an office in Karnataka, India.