ST. LOUIS—The American Optometric Association (AOA) will honor paraoptometrics with its 13th annual Paraoptometric Recognition Week, Sept. 13 to 15, 2015. Eyecare practices across the country are invited to participate in a variety of creative ways to recognize these integral members of the eyecare delivery team.

Paraoptometric Recognition Week promotional kits are available to AOA members free of charge and include a poster, a tabletop tent, handouts for optometrists with tips for staff recognition, information about AOA associate member enrollment and staff certification, and more. Kits may be requested by contacting pararecognition@aoa.org.

“Paraoptometrics are an essential part of the eyecare team,” said Linda Rodgriguez, CPO, chair of the PRC executive committee. “The potential of a well-trained optometric staff is of utmost importance, and the formula to achieve a successful optometric practice. Optometrists who recognize their paraoptometric staff for their dedication, knowledge and professionalism are rewarded with satisfied patients and practice growth.”

To learn more about Paraoptometric Recognition Week, paraoptometry and the benefits of paraoptometric certification, visit aoa.org/paraoptometrics or call (800) 365-2219, ext. 4108.