Allure Appoints Munch VP of Sales, Sunglass Division

NEW YORK— Allure Eyewear has announced the appointment of Bill Munch to the newly created position of vice president of sales, sunglass division. Based in New York, Munch will oversee Allure’s growing sunglass and reader business reporting directly to Steve Clarke, president of Allure Eyewear.

Tom O'Neill remains the company’s vice president of sales focusing on the optical channel.

"We are extremely excited to welcome Bill to the Allure Eyewear team,” said Clarke. “He brings a fresh point of view and a keen focus to the position which will further increase Allure's presence in the sunglass and reader markets. Additionally, I am confident that Bill's leadership, experience and can-do attitude will enable Allure to achieve its aggressive plans within these channels in the years to come."

Munch brings to Allure Eyewear over 16 years of experience in the eyewear industry. Previously, he was general sales manager of the retail sun division at Viva International. Prior to Viva, Munch held senior positions at Silhouette and Lantis Eyewear.

Allure Eyewear designs and produces branded and private label products for high profile corporations within various retail channels with a portfolio that includes many highly visible brands as well as numerous house brands sold under corporate exclusivity.