Allison Names Romano New CEO, Appoints Bazzara Head of International Sales

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PADUA, Italy— Allison S.p.A has announced that it will name Jacopo Romano chief executive officer at the next board of directors meeting to approve the company’s 2012 financial results. Additionally, the company has singled out Roberto Bazzara as international sales executive and Massimiliano Zegna Baruffa to oversee product development.

Romano, previously of Paladin Capital Partners, the private equity firm that acquired Allison in 2004, has been working at the company since 2009 and is already a member of the company’s board of directors. According to the company, his appointment reinforces the presence of the firm at Allison during this transitional phase of strategic improvement, development and relaunch of the company following the company’s debt restructuring, as reported by VMail on Feb 15.

To support the relaunch, Allison has appointed Roberto Bazzara as international sales executive to oversee the strengthening of its sales network. According to t the company, this is being done through the partnership of a new direct agent in North America, the signing of production and distribution agreements in Brazil and the expansion of the sales forces in Italy and Europe. Furthermore, the distribution partnerships with key players in the Middle East and GCC area will be strengthened, as well as the company’s growing presence in the Far East market, the company said.

Additionally, part of the relaunch of the company will be its focus on the enrichment of its brand portfolio, which started with the already announced new license with Replay in November 2012, as well as the launch of two new house brands. To oversee, the product development of these collections Allison has added a new team of professionals coming from the eyewear industry headed by Massimiliano Zegna Baruffa, who began with the company in early 2012.