Advantica Names Edward Pattarozzi Chief Sales and Marketing Officer

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Edward Pattarozzi
ST. LOUIS, Mo.—Vision and dental benefits provider, Advantica has named Edward Pattarozzi as the new chief sales and marketing officer. The company is also currently conducting a search for a new chief operating officer.

Pattarozzi brings almost three decades of sales and marketing experience to Advantica, most recently as vice president of sales and marketing for Dean Health Plan, a managed care organization based in Wisconsin with 400,000 members in the commercial and government sectors. In addition to leading a team of sales, marketing, and product development professionals for Dean Health Plan, he was also the organization’s executive sponsor for the health care reform work needed to participate in the federally facilitated marketplace with both on- and off-exchange product offerings. Prior to Dean Health Plan, Pattarozzi was president and CEO of Rockford Health Plans, a managed care company in Rockford, Ill.

“We are thrilled to welcome Edward to our leadership team,” commented David Haynes, president and CEO of Advantica. “In addition to his impressive track record, drive and leadership capabilities, he is a forward thinker who takes a unique approach to both challenges and opportunities. He will be a solid addition to our organization as we continue to refine our business approach to reinforce our stature and influence in the vision market, while also gaining strength in the dental market.”

Advantica offers comprehensive dental and vision plans for members through employer contracts in 22 states, plus the District of Columbia. The company serves more than 360,000 members at over 2,500 companies, large and small. Advantica also administers dental and vision benefits on behalf of health plan providers. The company was founded in 2001 by Richard Sanchez, who sold Advantica to Delta Dental in 2010 and remained under its new ownership until March 2014, when he left to launch the consulting firm Visibility Management, as reported by VMail.