OXFORD, England—Adjustable focus eyewear maker Adlens, based here, has entered into a partnership with Lempereur Group, a European retailer and wholesaler.

Founded in the 1950s, Lempereur Group operates Lempereur Opticiens retail outlets as well as two wholesale divisions, including Karavan Production. The group has a salesforce of 35 reps that serves over 2,000 optical stores in France, Belgium and Luxembourg. Lempereur’s wholesale units will now distribute Adlens Adjustables, Adlens Sundials and Adlens Interface eyewear, and Lempereur Opticiens will feature the eyewear in its stores.

“It is not often that something unique and genuinely new enters the eyewear landscape in these territories,” said Jerome Lempereur, president du directoire of the Lempereur Group. “Adlens eyewear brings a taste of innovation and style that we are excited to show our customers. The user-focused intuitive design will really make an impact, and we look forward to seeing great reactions in stores as people try them for the first time.”

Drew Opperman, international director of sales at Adlens, said “We love working with partners who have a strong heritage in this competitive market. Lempereur is a distinctive and creative force in eyewear, and we are glad they share our excitement for Adlens’ considerable market potential.”