Catherine Wolinski

Catherine Wolinski, Associate Editor

Catherine’s coverage includes independent retailers and ECPs, including several professional associations.She reports on optical boutique/eyecare practice news and trends including local events, community outreach, store openings and frame additions. She is the editor for several VM print features, such as Local Diary, Trending, In/Store and Endpage. Catherine is associate editor of CLICK, VM’s integrated coverage of Online Trends and In-Store Tech for Today’s ECP.  Catherine is also the social media coordinator for Vision Monday’s Twitter and Facebook properties, @VisionMonday and Facebook.com/VisionMonday. Contact Catherine at cwolinski@jobson.com.

Overheard

By Catherine Wolinski
Monday, November 17, 2014 12:00 AM “Trent Hamm of TheSimpleDollar.com, ‘if you can find a way to make money based on something you’re passionate about, that’s a sweet gig.’ Stay passionate.”

Overheard

By Catherine Wolinski
Monday, October 20, 2014 12:00 AM “Don’t get spooked by Halloween-themed contact lenses—educate your patients so they buy them from the right place—your practice.”

Overheard

By Catherine Wolinski
Wednesday, October 01, 2014 12:00 AM “Conor Oberst crooned, ‘For a sunrise or a sunset, you’re either coming or you just left, but you’re always on the way.’ Keep your heads up, optical!”

‘Welcome to Permanent Beta’

By Catherine Wolinski
Monday, September 15, 2014 12:00 AM In the tech world, the latest iteration of a software product is often referred to as being in “beta,” meaning it is new or in progress.

Overheard

By Catherine Wolinski
Monday, August 18, 2014 12:00 AM “Instagram is being used by businesses in innovative ways. See how ECPs have made the image sharing app worth their while on page 16.” cwolinski@jobson.com

Overheard

By Catherine Wolinski
Monday, July 21, 2014 12:00 AM

Overheard

By Catherine Wolinski
Monday, June 16, 2014 12:00 AM “What’s that in your window? We’re officially in summer strolling season— spruce up your window display to attract new customers and potential patients.” cwolinski@jobson.com

An Equation for Success

By Catherine Wolinski
Friday, May 23, 2014 12:00 AM Sam Calagione, founder of Dogfish Head Craft Brewery of Milton, Del., believes the success of a business boils down to the following equation: Education + Body + Mind = Personality.

Express Yourself With a #Selfie for the #VMSpirit Contest

By Catherine Wolinski
Monday, May 19, 2014 12:01 PM NEW YORK—Spring is here, summer is coming and there’s no better way to express yourself than snapping a “selfie” in your favorite shades or frames.

Overheard

By Catherine Wolinski
Monday, April 21, 2014 12:00 AM

Overheard

By Catherine Wolinski
Monday, March 17, 2014 12:00 AM

Overheard

By Catherine Wolinski
Monday, March 03, 2014 12:00 AM

Overheard

By Catherine Wolinski
Monday, February 10, 2014 12:00 AM

What They See Is What They Get

By Catherine Wolinski
Monday, January 20, 2014 12:00 AM As an optical industry editor, I can’t help but notice the eyecare choices of those around me. As a past employee of a retail store, the saying, “the customer is always right” comes to mind. But are customers always right if they don’t know what’s wrong?

Overheard

By Catherine Wolinski
Monday, December 16, 2013 12:00 AM
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