An extension of the “patient access to optometry campaign,” Rethinkeyecare.com demonstrates the benefits of including an integrated, embedded, comprehensive eye health and vision benefit in every health plan and of including optometrists as panel providers in those plans. West Bay Eye Associates’ Stephen Montaquila, OD, FAAO, practicing in Warwick, R.I., and chair of the American Optometric Association’s Third Party Center executive committee, explains how he is bringing this message to employers, benefit managers and health plans. Learn more about it here and at Rethinkeyecare.com.