Special Report: Future of Independent Optometry

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This special report, Challenges and Opportunities in the Future of Independent Optometry, developed by Review of Optometric Business, presents a strategic SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the current competitive situation faced by independent ODs across the U.S. The analysis, commissioned by Vision Source, provides an objective appraisal of the current market position and future prospects of independent ODs by offering current and prospective members a factual foundation for planning. The report examines such topics as optical chain competition, managed care plans and the rise of internet sales.