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The product itself is certainly at the epicenter of cost,” said Hundert from REM. “Just which part costs the most is impossible to say, since every frame is different. Even licensing fees vary considerably from brand to brand, not only including royalties, but costs such as marketing can be significant.”

In the makeup of the cost of a frame, ProDesign’s Rasmussen broke down, at right, a rough estimate of percentages that reflect the cost inherent in the construction, like materials and labor, and the more intangible costs like licensing fees, marketing, shipping, etc.