Digital marketing firm Marketo has produced an infographic explaining the role Artificial Intelligence can play in marketing and, in particular, branding. As Marketo notes, “Today’s consumers have evolved to expect more from the brands they choose to interact with. The mission for the modern marketer is critical and involves personalizing each experience. How do they do it without sacrificing countless hours? Artificial Intelligence (AI).”

Marketo points out that AI advances and accelerates marketers’ ability to transform from one-size-fits-most marketing, to delivering value through deeply personalized communication at an individual level instead of volumes of interruptions that leave consumers exasperated. “Mass message marketing across channels no longer works. Personalization is the secret formula to engage consumers, win their hearts and minds, and keep them coming back for more,” Marketo observes.