Buy Online Pickup in Store (BOPIS) is a growing trend that bridges online and brick and mortar retailing. In a recent report on the growth of BOPIS, retail trend watchers Coresight Research offers these key observations:

  • Retailers can fulfill BOPIS orders using store inventory or ship from distribution centers. In-store order fulfillment enables same-day pick up and optimizes in-store inventory.
  • As part of launching BOPIS, most retailers integrate inventory systems and invest in technologies such as order management systems that align online and offline channels.
  • Now, only 27.5 percent of U.S. retailers offer BOPIS, compared to the U.K. (64 percent) and France (50.5 percent), according to OrderDynamics (www.orderdynamics.com). However, the number of U.S. retailers offering BOPIS increased 5.7 percentage points in 2018, and BOPIS adoption among U.S. enterprise-sized chains is particularly high at 43 percent.
  • According to a National Retail Federation study, about 64 percent of consumers use the BOPIS option to avoid shipping fees. Many companies (nearly 38 percent) choose the BOPIS model to attract customers into the store hoping they will make additional purchases, according to a Signifyd (www.signifyd.com) 2018 survey.
  • A large number of U.S. retailers continue to face multiple challenges managing BOPIS, with significant difficulties in logistics, inventory tracking, and training and managing store staff, according to a Signifyd 2018 survey.