NEW YORK—
Vision Monday has launched the online component of their year-long Millennial Project at
www.Visionmonday.com/MillennialProject. The Millennial Project is an ongoing integrated, multi-media initiative that is exploring the characteristics of today’s Millennials to help optical retailers and ECPs better understand the influence of this growing customer segment.
The site,
www.Visionmonday.com/MillennialProject, features a special landing page housing a resource center for articles, images and tips that will be updated regularly to investigate the influence that this generation is having on the optical business and how essential it is to find relevance with these emerging eyewear and eyecare customers.
The site features a full “curriculum” broken down into specific categories like “Gender Studies” and “21st Century Commerce” that focus on topics like general facts and statistics; Millennial men and women; mobile, e-commerce and digital usage; Millennials’ vision and Rx needs, their spending habits and how to market to them, as well as Millennial ECPs and how they shape their practices.
In addition to content researched and written by Vision Monday, it will include content from sister publication
20/20 Magazine’s GenEYEVIEW coverage regularly as part of Jobson Optical’s larger Millennial Influence program.