IRVING, Texas—PFO Global, Inc. (OTCQB: PFGB) the manufacturer and commercial provider of advanced prescription lenses, finished eyewear and vision technologies, announced it will change its trading symbol to “PFGB” effective upon the market’s open on July 31, 2015.

The move to the new symbol, which is more closely tied with the name of the company, is intended to strengthen PFO Global’s brand and is another step toward improving the company’s profile within the investment community as a newly traded public company.

“The new symbol will help foster a stronger, consistent and more recognizable brand for PFO Global,” said Ruedi Suter, CEO of PFO Global. “We are excited about the future of the company as we embark on a new phase of growth with the goal of creating sustainable long-term shareholder value.”

All company information, including stock trading, filings and market data related to the company, will be reported under the new ticker symbol, “PFGB.” The CUSIP for company’s common stock will remain unchanged. Outstanding stock certificates are not affected by the symbol change and will not need to be exchanged.