In Your Employ

Taking on Roles and Responsibilities: Make Them Clear, Measurable and Accountable for Staff

By Evan Kestenbaum, MBA, and Rebecca L. Johnson, CPOT, COT, COE
Tuesday, January 27, 2015 9:30 AM In today’s fast-paced optical environment, employees are often expected to be cross trained to perform more than one role in the office.

Train Your Staff that Blue Light Lenses Are a New Product Category

By Evan Kestenbaum, MBA, and Valerie Manso, dba contributors
Tuesday, December 02, 2014 12:48 PM As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.

Sometimes Bonuses Work...Sometimes They Don’t

By Mark Wright, OD, FCOVD
Wednesday, November 05, 2014 12:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.

Train Staff that CL Profitability is More Than Just Year Supplies

By By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 29, 2014 12:05 AM “We sell lots of year supplies” is a very common answer when asking owners if their contact lens departments are profitable. While this is a good starting point, what you do after you’ve sold that year supply will ensure that you’re maximizing profit on the back-end.

Checks and Balances for Multi-Location Practices

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 08, 2014 12:10 AM

Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks

How One Ophthalmology Group Finally Got Its Optical Dispensaries Under Control

By John Sailer
Tuesday, September 23, 2014 1:00 PM TOMS RIVER, N.J.—Where does a six-location ophthalmological group turn after spending 25 years being unsatisfied with the three different management companies that have handled its optical dispensaries over the years? In the case of Ocean Eye Institute, the answer was Vision Associates.

Online Recruiting Targets Just the Right Candidates, While Saving Time and Money

By Steven Squires
Tuesday, September 02, 2014 9:30 AM The way employers in the eyecare industry attract and hire qualified employees has been revolutionized by recruiting candidates online. For organizations that need to hire quickly, online recruitment strategies offer scalable, cost-effective solutions for managing the challenges of recruiting.

Honors and Incentives, How Some Optical Retailers Honor and Encourage Their Staff

By John Sailer
Tuesday, September 02, 2014 9:00 AM One way many mid-size regional and local optical retailing groups help achieve success is by providing incentives to encourage staff performance. Some present trophies or plaques or recognize top performers with notices in company publications, while others distribute gift cards or monetary awards to staff members who excel.

When Bonuses Work... and When They Don’t

By Mark Wright, OD, FCOVD
Thursday, August 21, 2014 9:30 AM One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.

Educating and Certifying Staff, Optical Retailers Explain the Procedures and Benefits

By John Sailer
Tuesday, August 12, 2014 12:30 PM An educated and certified staff can ultimately improve your bottom line. The following optical retailers explain their reasons for choosing how they educate staff and how they handle paying to certify them: Mark Johnson, director of optical services, Virginia Eye Institute; Alan Ulsifer, OD, CEO and president, FYidoctors; Jonathan Rosin, MD, co-president, Rosin Eyecare and Comprehensive Eyecare Physicians, P.C.; and David H. Hettler, OD, Drs. May & Hettler.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Friday, August 08, 2014 2:30 PM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

Free Up Your Sales Staff to Generate Revenue by Hiring Students at Minimum Wage

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 12, 2014 9:03 AM Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, February 05, 2014 8:09 AM Hiring new employees can be one of the most frustrating or rewarding parts of being in business. Ten years ago, we would place ads in the newspaper, review many resumes, and call the people who we "felt" had the right experience for our practice. There weren't many tools available and accessible to our business.

What Is the Return on Investment for Paraoptometric Certification in a Multi-Location Operation?

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA
Wednesday, January 08, 2014 10:06 AM By hiring paraoptometric staff and enlisting them to take on responsibilities across multiple locations, mid-size regional optical groups can improve efficiencies, realize savings and ultimately improve their bottom line.

Building a Team That Encourages Patients
To Be Consumers and Buy

By Jay Binkowitz and Mark Hinton
Wednesday, December 04, 2013 7:06 AM When a patient walks out of the exam room and into the optical dispensary they become a consumer. Consumers expect an experience, so how can you give them what they want while leading them in the direction of the eyewear that's best for them?