Tuesday, April 07, 2015 1:05 PM
The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."
Wednesday, March 25, 2015 2:06 AM
What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?
Wednesday, March 11, 2015 9:55 AM
Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.
Tuesday, January 27, 2015 9:30 AM
In today’s fast-paced optical environment, employees are often expected to be cross trained to perform more than one role in the office.
Tuesday, December 02, 2014 12:48 PM
As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.
Wednesday, November 05, 2014 12:05 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument. One side says just pay a healthy wage and they’ll do everything that you ask of them. The other side, which is the side I tend to think about more, is that we all work on bonuses.
Wednesday, October 29, 2014 12:05 AM
“We sell lots of year supplies” is a very common answer when asking owners if their contact lens departments are profitable. While this is a good starting point, what you do after you’ve sold that year supply will ensure that you’re maximizing profit on the back-end.
Wednesday, October 08, 2014 12:10 AM
Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks
Tuesday, September 23, 2014 1:00 PM
TOMS RIVER, N.J.—Where does a six-location ophthalmological group turn after spending 25 years being unsatisfied with the three different management companies that have handled its optical dispensaries over the years? In the case of
Ocean Eye Institute
, the answer was
Tuesday, September 02, 2014 9:30 AM
The way employers in the eyecare industry attract and hire qualified employees has been revolutionized by recruiting candidates online. For organizations that need to hire quickly, online recruitment strategies offer scalable, cost-effective solutions for managing the challenges of recruiting.
Tuesday, September 02, 2014 9:00 AM
One way many mid-size regional and local optical retailing groups help achieve success is by providing incentives to encourage staff performance. Some present trophies or plaques or recognize top performers with notices in company publications, while others distribute gift cards or monetary awards to staff members who excel.
Thursday, August 21, 2014 9:30 AM
One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.
Tuesday, August 12, 2014 12:30 PM
An educated and certified staff can ultimately improve your bottom line. The following optical retailers explain their reasons for choosing how they educate staff and how they handle paying to certify them: Mark Johnson, director of optical services,
Virginia Eye Institute
; Alan Ulsifer, OD, CEO and president,
; Jonathan Rosin, MD, co-president,
Rosin Eyecare and Comprehensive Eyecare Physicians, P.C.
; and David H. Hettler, OD,
Drs. May & Hettler
Friday, August 08, 2014 2:30 PM
The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.
Wednesday, March 12, 2014 9:03 AM
Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.