In Your Employ

Online Recruiting Targets Just the Right Candidates, While Saving Time and Money

By Steven Squires
Tuesday, September 02, 2014 9:30 AM The way employers in the eyecare industry attract and hire qualified employees has been revolutionized by recruiting candidates online. For organizations that need to hire quickly, online recruitment strategies offer scalable, cost-effective solutions for managing the challenges of recruiting.

When Bonuses Work... and When They Don’t

By Mark Wright, OD, FCOVD
Thursday, August 21, 2014 9:30 AM One of the issues that always comes up is should I bonus my staff, or should I just pay a flat salary. There are two different sides to this argument.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Friday, August 08, 2014 2:30 PM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

Free Up Your Sales Staff to Generate Revenue by Hiring Students at Minimum Wage

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 12, 2014 9:03 AM Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, February 05, 2014 8:09 AM Hiring new employees can be one of the most frustrating or rewarding parts of being in business. Ten years ago, we would place ads in the newspaper, review many resumes, and call the people who we "felt" had the right experience for our practice. There weren't many tools available and accessible to our business.

What Is the Return on Investment for Paraoptometric Certification in a Multi-Location Operation?

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA
Wednesday, January 08, 2014 10:06 AM By hiring paraoptometric staff and enlisting them to take on responsibilities across multiple locations, mid-size regional optical groups can improve efficiencies, realize savings and ultimately improve their bottom line.

Building a Team That Encourages Patients
To Be Consumers and Buy

By Jay Binkowitz and Mark Hinton
Wednesday, December 04, 2013 7:06 AM When a patient walks out of the exam room and into the optical dispensary they become a consumer. Consumers expect an experience, so how can you give them what they want while leading them in the direction of the eyewear that's best for them?

Adapting to Change by Adopting New Technology

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, September 04, 2013 2:06 AM Change is all around us, and those businesses that can adapt will succeed. Those who flounder will fail. Adopting new technology in our office can be a challenge, but in the current environment, this has become crucial to success or failure.

Four Steps Toward Implementing Performance-Based Compensation

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA
Wednesday, August 07, 2013 2:06 AM Are you struggling with annual reviews and employees who feel entitled to a pay raise every year, regardless of their performance? Is each staff member clear about the things they do that have the greatest impact on profitability?

'Roast and Toast' Surprises Husband and Wife Founders of The Hour Glass

By dba staff
Wednesday, July 10, 2013 2:00 AM TALLAHASSEE, Fla.—When the CEO of The Hour Glass, James A. Stephens, OD, FAAO, walked into a room full of employees one night last month, he expected to lead a corporate awards presentation. Instead, he and his wife Alice were met with a standing ovation followed by a "Roast and Toast."

VHR-Advisor—A New Platform and System Help Multi-Location Practices Develop Performance-Based Staff Evaluations

By Marge Axelrad
Wednesday, May 01, 2013 2:03 AM NEW YORK—Challenges with staff management are often mentioned by eyecare professionals and optical retailers as one of their most pressing concerns.

Leverage Scripting for Staff Consistency

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, April 03, 2013 2:06 AM What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?

Train the Trainer:
Teaching Leaders to Manage Multiple Locations

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 06, 2013 2:06 AM The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."

Profitability: Teach Your Staff to Achieve It

By Jay Binkowitz, dba Contributor
Wednesday, January 09, 2013 2:03 AM Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.

Pre-Test to Hire the Best

By dba Staff
Thursday, October 25, 2012 2:03 AM If you've often thought that the traditional technique of posting advertisements and sifting through stacks of resumes to find just the right employee seems outdated, you're probably onto something.
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