Tactics and Technologies for 'Digitizing the Store' to Be Presented at VM LIVE Event

LAS VEGAS—How optical retailers are "Digitizing the Store" will be the subject of a special two-hour VM LIVE program taking place in Las Vegas' famed Venetian Hotel. Speakers will examine how new technologies are transforming the patient experience and impacting the dynamics of doctor/retailer/patient interactions and relationships. The two-hour event will be followed by a one-hour cocktail reception at The Venetian Hotel. VM LIVE's "Digitizing the Store" will be held Sept. 17, 4pm-6pm, just prior to the start of Vision Expo West.

Optical speakers, leaders from various segments of the regional and national retail and eyecare professional sectors, will discuss some of the specialized tools they use and share their views about how technology is modernizing the eyewear retail environment. Optical industry speakers who will present "Digitizing the Store" are Richard Edlow, OD, president, Katzen Eye Group; Eric Anderson, president and general manager, LensCrafters; and Jonathan Rosin, MD, co-owner, Rosin Eyecare. In addition, expert speakers from outside the industry, who will be announced soon, will also discuss new techniques for "Digitizing the Store."​

(L to R) Richard Edlow, OD, president, Katzen Eye Group; Eric Anderson, president and general manager, LensCrafters; Jonathan Rosin, MD, co-owner, Rosin Eyecare.

Among the many technologies to be presented will be iBeacons for mobile e-commerce and new presentation and display technologies such as using tablets for demonstrations. Retailing through physical and electronic storefronts will be discussed, with the speakers helping attendees answer the question, Is your brand experience meeting the expectations of today's omni-channel shopper?

"New tactics and technology are reshaping the optical retail and patient experience," said Marge Axelrad, SVP and editorial director of VM. "All retailers and ECPs are asking: does my operation's brand experience meet the expectations of today's omni-channel shoppers and discriminating patients? VM LIVE will illustrate some current approaches being used and update executive decision makers about this important change."

Premier sponsors for "Digitizing The Store" are ABS-SmartMirror and Adlens. Registration is now open, and fee details are now available for the VM LIVE event. Seating will be limited.