Give Patients a 'Virtual Tour' - And Add In a Scavenger Hunt for Fun!

By Nathan Bonilla-Warford, OD, FAAO
Thursday, April 11, 2013 4:30 PM TAMPA, Fla.—What would 'online magic' for an eyecare professional look like? The ideal online presence for an ECP practice would be so effective that it would not only display factual information about the practice, but also make potential patients comfortable before they set foot in the door.

April 16: Keep Up the Fun and Connect With Patients on 4sqDay

By Nathan Bonilla-Warford, OD, FAAO
Monday, April 16, 2012 10:30 AM

TAMPA, Fla.—Today is April 16, 2012, the third Annual International Foursquare Day. Frequently shortened to “4sqDay,” the day is observed by millions of social media fans around the world as their “first global social media holiday.”

First Look: How ECPS Are Using The New Google+ Pages

By Nathan Bonilla-Warford, OD, FAAO
Tuesday, November 29, 2011 3:30 PM TAMPA, Fla.—Google has been very prolific and has made news almost every week with a new product or update. Although Google Music has gotten a lot of attention this week, the addition of Brand Pages to the Google+ social network is much more relevant to eye care practitioners. Launched two weeks ago, Google+ Pages are extremely simple to set up and maintain, and there are already thousands of Google+ Pages from companies in every industry. Some excellent examples of Google+ Brand Pages are: Pepsi, Toyota, Allstate, Fox News, and even Yahoo!

Google+ Launches Pages: What You Need to Know

By Nathan Bonilla-Warford
Friday, November 11, 2011 1:00 PM TAMPA, Fla.—Now that Google+ Pages have finally arrived, they have been rapidly adopted by companies, including many eye care providers. They highly anticipated Pages provide business similar functionality to Facebook Pages such as publishing frequent updates, engaging with patients and other businesses. Up to this point only people were allowed to have presence on Google+. Now eye and vision care practices can be on Google+, and I’ll tell you why they should.

A New Opportunity for ECPs:
Brand Pages on Foursquare

By Nathan Bonilla-Warford, OD, FAAO
Thursday, September 08, 2011 1:35 PM TAMPA, Fla.—While Google+ continues to capture headlines, most recently with the rollout of Google's games, Foursquare has quietly announced a change that more directly benefits ECPs. Businesses have the option of creating and maintaining brand pages now on the location-based mobile platform. By "checking in" via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges.

What Are Eyecare Professionals Saying About Google+?

By Nathan Bonilla-Warford, OD, FAAO
Thursday, August 18, 2011 10:30 AM TAMPA, Fla.—Google+ is now a month old and has over 25 million users. A major source of discussion on the internet since its debut in late June, Google + or Google Plus is the new social-networking platform from Google. As we explored in the July 6th edition of CLICK and in an additional 3-part series about Google + and Facebook on Vision Monday.com, the arrival of this new platform is expanding the reach of social media.

How to Get the Most Out of Google+

By By Nathan Bonilla-Warford, OD
Monday, August 01, 2011 11:30 AM Google+ continues to be very hot. Due to its name recognition and ubiquitous nature of its search engine and other applications, Google’s new social network is the fastest growing in history. In less than one month, Google+ has amassed 20 million users. To further incite speculation and excitement, Google has announced that Business Pages will be coming in the next few months. While eye care providers, along with everyone else to create business accounts, there are some steps that can be taken now to realize benefits from Google+.

It's Not You, It's Facebook

By By Nathan Bonilla-Warford, OD
Tuesday, July 26, 2011 4:39 PM Recently I deleted my entire Facebook friend list. You would think that it would take days, but in about ten minutes I was able to disconnect with all 1,200 people that I have “friended” over the last several years. “Operation Facebook Cleansweep” may seem like an odd move for a self-described optometric “social media evangelist,” but in fact, a massive Facebook shakeup is something that I have been contemplating for months, but only now (with the introduction of Google+ have felt comfortable putting into action. To be clear, I didn’t delete my Facebook account – just my entire friend list.

Lessons Learned From Foursquare Day:
Social Media Marketing Pearls

By Nathan Bonilla-Warford, OD, FAAO
Monday, May 16, 2011 9:03 AM I’ve been using online marketing to promote my practice since we opened 5 years ago. In that time, Bright Eyes Family Vision Care has acquired a large email database, an attractive website, an active blog, and a strong Facebook, Twitter, and foursquare following. We have found that patients respond very well when we use these tools to support contests, such as our current UGLY GLASSES contest, or specific events, such as our recent trunk show.

Lessons Learned From Foursquare Day:
Social Media Marketing Pearls

By Nathan Bonilla-Warford, OD, FAAO
Monday, May 16, 2011 9:00 AM I’ve been using online marketing to promote my practice since we opened 5 years ago. In that time, Bright Eyes Family Vision Care has acquired a large email database, an attractive website, an active blog, and a strong Facebook, Twitter, and foursquare following. We have found that patients respond very well when we use these tools to support contests, such as our current UGLY GLASSES contest, or specific events, such as our recent trunk show.
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