Monday, July 20, 2015 12:00 AM
Back in the not too distant past, most women in the optical industry worked as secretaries. A small number worked in sales, or in retail stores or wholesale labs, and even fewer were eyecare professionals. That’s was about it. Job opportunities for women were limited, and career growth was difficult.
Friday, June 19, 2015 5:31 PM
HUNTINGTON BEACH, Calif.—“Millennials are not going to become like your older, established customers,” said Deirdre Carroll, VM’s senior editor and editor of the Vision Monday Millennial Project
series, to the audience attending “Power in #s – Maximizing the Potential of the ‘Hashtag Nation,” a VM Live event, held here in front of a packed room of ECPs and optical retailers, earlier this month.
Monday, June 15, 2015 12:00 AM
Discussions with young eyecare professionals are encouraging, inspiring and enlightening. Interestingly, their fresh perspectives don’t simply illustrate newcomers’ views.
Wednesday, June 03, 2015 10:00 AM
Yes, the Vision Monday Top 50 U.S. Optical Retailers are about the numbers. It is a ranking, of course, based on metrics like store counts and estimated revenues and who’s gaining, who’s been acquiring, who’s been consolidated.
Monday, May 18, 2015 12:00 AM
AUSTIN, Texas—Bee Cave is an upscale section of Austin, a high-end community near the lake, with families, seniors and many folks involved with the thriving tech businesses based in this unique Texas city.
Thursday, May 14, 2015 12:00 PM
PINELLAS PARK, Fla.—Earlier this year, Transitions Optical, Inc.
rolled out its 2015 "See Life Through a New Lens" public relations and social media campaign to encourage eyeglass wearers to experience life the way it is meant to be seen.
Thursday, May 14, 2015 11:50 AM
has launched a new blog, called Visionary
Thursday, May 14, 2015 11:40 AM
NEW YORK—Understanding how a social media calendar can help you and your staff can go a long way in planing an effective and meaningful interaction with patients and customers on a regular basis.
Tuesday, May 05, 2015 2:00 PM
FORT WORTH, Texas—Contact lenses which enable users to change eye color to enhance their hair, makeup and fashion choices, are undergoing a resurgence in the market.
Tuesday, May 05, 2015 1:50 PM
NEW YORK—The unrelenting stream of content on social media is being organized by the trending hashtag. But do you really know how best to utilize the #hashtag in your posts? And how that usage can change, depending on which social media platform you're using?
Tuesday, May 05, 2015 1:40 PM
SALT LAKE CITY—Glasses.com
recently launched a new brand identity that includes a new logo and website redesign.
Monday, April 20, 2015 12:01 AM
I looked it up. According to Dictionary.com, a “lightning rod” is “a person or thing that attracts and absorbs powerful and especially negative or hostile feelings, opinions, etc., thereby diverting such feelings from other targets.” It cites examples, such as “the press secretary is often a lightning rod for the President.” Or, “Packer’s blunt style made him a lightning rod for debate.”
Thursday, April 02, 2015 10:00 AM
BRIDGEWATER, N.J.—Raising awareness about the hazards and discomfort of using digital devices, Bauch + Lomb used the backdrop of the influential SXSW
interactive music and technology festival in Austin, Texas last month to reach out to Millennials about the impact of digital device usage on their vision and as a way to talk about the benefits of ULTRA contact lenses with MoistureSeal.
Monday, March 16, 2015 12:00 AM
PITTSBURGH—Today’s competitive environment favors those businesses who connect their brands to their communities and what’s happening around them.
Monday, March 16, 2015 12:00 AM
PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is
, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.