Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

ECPs Rethink E-Commerce

By Marge Axelrad
Monday, March 02, 2015 12:10 AM A few years ago, to mention online sales of eyewear would likely light a fire in an optician’s eye or rouse the ire of an independent optometrist or dampen the mood of a regional or national optical retailer of some size.

New Program Will Certify and Monitor Internet Rx Eyeglass Sellers

By Marge Axelrad
Monday, March 02, 2015 12:09 AM PORTLAND, Ore.— As Vision Monday reported last year, members of several U.S. professional vision-related associations and leading optical retailers and suppliers have been spearheading a project to develop standardized voluntary certification of online optical retailers in conjunction with international certification organization, LegitScript ( based here and in Dublin, Ireland.

DITTO Does It: Eyewear Quizzes, Eyewear-For-Rent and Licensing Options

By Marge Axelrad
Monday, March 02, 2015 12:07 AM From the get-go, DITTO has been a unique presence in the online eyewear space. Founder Kate Doerksen had set out to create and redefine the experience of buying eyewear and since the site’s inception a lot of new ideas have come to the fore.

Drs. Eyecare Offers Online Ordering Convenience and Modern Ways to Reach Patients

By Marge Axelrad
Monday, March 02, 2015 12:06 AM BURLINGTON, N.J.—Working with MyEyeStore to develop an online store, Robert Levy, OD, owner of Drs. Eyecare Center in Burlington, N.J. has seen the most success in his online shop with contact lenses, since this 22-year-old practice activated it over a year ago.

An Online Web Store Expands an MD’s Dispensary Presentation to Patients

By Marge Axelrad
Monday, March 02, 2015 12:05 AM JOHNSON CITY, Tenn.—After practicing ophthalmology for 10 years, Donny Reeves, MD, owner of Reeves Eye Institute in Johnson City, Tenn., decided it was time to add an optical dispensary to his business.

Understanding ‘Selfie-Indulgent’ Millennials

By Marge Axelrad
Monday, March 02, 2015 12:00 AM I have to admit that the penchant among Millennials for taking selfies and posting them on social media sites first struck me as self-indulgent.

‘Outcomes’ Are the New Health Care Measurement

By Marge Axelrad
Monday, February 16, 2015 12:00 AM VM’s Cover Topic this month is broad and complex—and very, very important to all eyecare professionals.

Transitions Launching New Social Media Campaign Among Consumers and 'Influencers' for 'See Life Through a New Lens'

By Marge Axelrad
Wednesday, February 04, 2015 10:25 AM ORLANDO, Fla.—Eyecare professionals should be aware that Transitions Optical is planning to motivate and drive consumers to trial and empower current wearers to speak out about their experiences with Transitions lenses. This will happen through the rollout of a new consumer PR and social media campaign this year, called "See life through a new lens."

Costa Reintroducing 'The Watery Rave' to Serve as Central Hub of Sport Fishing Conservation News and Articles

By Marge Axelrad
Wednesday, February 04, 2015 10:20 AM DAYTONA BEACH, Fla.— Costa is reintroducing The Watery Rave to the blogosphere this week, turning the website into an action-focused central hub of sport fishing conservation news and articles.

Leadership Tip: Know What You Don’t Know

By Marge Axelrad
Tuesday, January 27, 2015 8:30 AM Someone once gave me some good advice. He said, “Be confident about what you’ve learned. But try to understand what it is that you don’t know. That’s how you’ll really widen your understanding— and make better decisions.”

What Happens in a YouTube Minute

By Marge Axelrad
Monday, January 19, 2015 2:55 PM CLICK has written often about the power of video in the digital world.

YouTube is the third busiest website in the world, just behind Google and Facebook. And it is the second biggest search engine in its own right.

Envisioning A Modern Future

By Marge Axelrad
Monday, January 19, 2015 12:05 AM NEW YORK—Just over a year since her official appointment as CEO of Padova, Italy-based Safilo Group (SFL.MI), Luisa Delgado is looking back at heritage as Safilo concludes 2014, its 80th anniversary.

How Can You Find the Time to Manage Your Social Media Interactions?

By Marge Axelrad
Monday, January 12, 2015 3:00 PM Social media is an important component of any business' outreach today. But the time to manage social media interactions, whether limited to Facebook or expanded via such platforms as Twitter, Instagram, Pinterest and Yelp, can be a demanding time drain on a practice's staff.

Frames Data Launches a New Website Design

By Marge Axelrad
Monday, January 12, 2015 2:50 PM Frames Data, a provider of product information and database services for the optical industry, has redesigned its website for optical retailers at The new design launched earlier this month and is now live for active subscribers to search for frame information and wholesale pricing.

#WonderWomen: Accomplishment, Perseverance and Drive

By Marge Axelrad
Monday, December 29, 2014 12:00 AM When Vision Monday first inaugurated “The Most Influential Women in Optical” report in 2003, we were asked, and often, about why we felt the need to isolate the achievements of individual women in the field.