Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

The Unique Point of View of One Practitioner Focused on Contact Lenses

By Marge Axelrad
Monday, April 21, 2014 12:00 AM NEW YORK—Contact lenses continue to be one of the market’s more dynamic vision correction categories, with arange of new materials, designs and modalities that are propelling more premium product solutions for patients.

The Selfie Syndrome

By Marge Axelrad
Thursday, March 20, 2014 1:00 PM What’s the impact of millions of people taking photos of themselves to share with others taking photos of themselves?

Add to Cart?

By Marge Axelrad
Monday, March 17, 2014 12:00 AM From the earliest phases of the internet, traditional brick-and-mortar retailers have felt the world shift as the digital revolution in e-commerce has reshaped everything from the distribution of books and music to birthday wishes and entertainment.

FOCUS Series: Multifocal CL Options Appeal to Long-Term Wearers

By Marge Axelrad
Monday, March 17, 2014 12:00 AM NEW YORK—Recognizing the value of contact lenses within the total vision correct offerings of a practice, and factoring in the aging of long-time contact lens wearers, has supported high growth in the multifocal market.

Taking Steps Toward Selling Online

By Marge Axelrad
Monday, March 17, 2014 12:00 AM

Calculating ‘Outcomes’ Is the New Health Care Mandate

By Marge Axelrad
Monday, March 03, 2014 12:00 AM There’s much to learn about today’s changing health care delivery landscape. A series of new acronyms is out there for the taking, describing everything from U.S. government health care agencies to state boards to medical and provider organizations and private company programs.

Dynamic Evolution of a Leading Eyewear Player

By Marge Axelrad
Monday, March 03, 2014 12:00 AM NEW YORK—A more balanced international platform of brands, an evolving portfolio of product, design and marketing resources, and renewed support of technology and service—all elements that characterize Marchon Eyewear today.

FOCUS Series: Contact Lenses Are a Practice Bright Spot

By Marge Axelrad
Monday, February 10, 2014 12:00 AM NEW YORK—Outpacing the growth rate of the total optical market for the past several years running, contact lenses, as a category, have been one of the bright spots in dollar growth and stimulating new product options for patients and practitioners.

Once Upon a Time… The Power of Stories

By Marge Axelrad
Monday, February 10, 2014 12:00 AM ….there was a ‘XXXX’ who lived in a ‘XXXX’….We can all fill in the blanks from the simple stories we heard when we were younger.

SynergEyes Launches New Duette Lens for Presbyopes

By Marge Axelrad
Monday, February 10, 2014 12:00 AM CARLSBAD, Calif.—SynergEyes, Inc., manufacturer and marketer of the Duette and UltraHealth families of contact lenses, has launched its newest lens, the Duette Progressive, designed to deliver exceptional vision at all distances for presbyopes from emerging to advanced, the company said.

ECPs Enjoy Learning Experience By The Beach at Block Business Group Academy

By Marge Axelrad
Friday, February 07, 2014 3:45 PM BOCA RATON, Fla.—Two hundred eyecare professionals and another 90 exhibitors and course educators converged in the Florida sunshine last month to take part in the first Block Business Group Business Academy By The Beach at the Boca Raton Resort & Club here.

FOCUS Series: Contact Lenses Can Contribute Significantly to Overall Practice Revenues

By Marge Axelrad
Wednesday, January 22, 2014 10:30 AM NEW YORK— New designs, new materials and new modalities have been fueling rapid growth in the contact lens sector.