Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at

#WonderWomen: Accomplishment, Perseverance and Drive

By Marge Axelrad
Monday, December 15, 2014 12:00 AM When Vision Monday first inaugurated “The Most Influential Women in Optical” report in 2003, we were asked, and often, about why we felt the need to isolate the achievements of individual women in the field.

A Digital Media-Fueled Collective of Ideas For and By Opticians

By Marge Axelrad
Thursday, November 20, 2014 12:00 AM HASTINGS, Minn.—Conceived “to create a new voice for practicing opticians,”, a new digital media-driven website and innovative blog concept, is growing to engage opticians.

Embracing Explanations And Inspiring Ideas

By Marge Axelrad
Monday, November 17, 2014 12:00 AM With the blizzard of business and corporate changes coming at the optical industry from pretty much every direction these days, it can be a daunting task for ECPs to concentrate on the basics of the business and remember that optical retail and vision care are fields which help millions of consumers and patients look good and see well.

20/20 Magazine's Gloria Nicola Retires: 27 Years Covering Eyewear Trends

By Marge Axelrad
Monday, October 20, 2014 12:00 AM

NEW YORK—20/20 Magazine’s Gloria Nicola, senior editor for frames, sunwear and accessories for 27 years, will be retiring from the magazine, effective Oct. 31.

Stories Supporting the Fight For 'The Right to Sight'

By Marge Axelrad
Monday, October 20, 2014 12:00 AM It was very encouraging this year to see how the active involvement and proactive use of social media helped propel a wide ranging audience to learn more about the value of vision care and vision correction through this month’s World Sight Day.

Oakley VIP Days Elevate the Game

By Marge Axelrad
Friday, October 17, 2014 3:00 PM DANA POINT, Calif.—Four days of workshops, product experience, buying sessions, a Roaring '20s party and Oakley VIP DAYS Golf Classic comprised this year's Oakley VIP Days here Oct. 6-10 at the Laguna Hills Resort & Spa. The sessions brought together 40 Oakley sales reps and staff with 160 people from 67 accounts around the country.

Introducing ill.i Optics by

By Marge Axelrad
Tuesday, October 14, 2014 10:15 AM The first eyewear brand by entrepreneur, musician and glasses connoisseur was launched last month.

Changes at the Top: Leadership in Business

By Marge Axelrad
Tuesday, September 23, 2014 12:00 AM I’m writing this column five days after the news was officially announced about a change in the senior-most management structure at Luxottica Group.

Digital Eye Strain, E-SPF and...Al Roker

By Marge Axelrad
Wednesday, September 10, 2014 1:35 PM Protecting eyes from the damage of UV rays, the pain of computer eye strain and back-to-school vision care are topics highlighted in the media across the country this week, in several TV segments featuring Essilor’s SVP of customer development, Howard Purcell, OD.

Perspectives of an Optical Community Via VM's #DayInTheLife

By Marge Axelrad
Monday, September 01, 2014 12:00 AM

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss

App-solutely! Embracing New Ideas

By Marge Axelrad
Monday, August 18, 2014 12:00 AM How many??

VM’s Andy Karp and John Sailer write about some 22 new vision-care related apps in our cover story this month. Plus we’re putting another four online.

PSA's for ECPs—And Parents

By Marge Axelrad
Tuesday, July 29, 2014 10:30 AM Trying to convey how comprehensive eye exams and vision therapy can help children learn and read?

Summertime Ideas: Exploring and ‘Reshoring’

By Marge Axelrad
Monday, July 21, 2014 12:00 AM No matter how long you’ve been doing something, there’s always a little light that can go off in your brain when you learn you can do things differently.

Docs of Distinction

By Marge Axelrad, Deirdre Carroll, Mary Kane, Andrew Karp, Roger Mummert, John Sailer, Margery Weinstein, Catherine Wolinski
Monday, June 16, 2014 12:01 AM Successful optometrists, whether they are in private practice or are employed by a retail chain or corporation, know that the business of optometry is just as important as the clinical aspects of their profession.

Who Says It’s Too Tough Out There?

By Marge Axelrad
Monday, June 16, 2014 12:00 AM “Through our marketing efforts, including social media and SEO, most new patients have already read about our office before walking in the door, and we tend to attract high quality, compliant, health conscious patients who are not looking for an optometrist who simply ‘takes their vision plan.’”