Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

App-solutely! Embracing New Ideas

By Marge Axelrad
Monday, August 18, 2014 12:00 AM How many??

VM’s Andy Karp and John Sailer write about some 22 new vision-care related apps in our cover story this month. Plus we’re putting another four online.

PSA's for ECPs—And Parents

By Marge Axelrad
Tuesday, July 29, 2014 10:30 AM Trying to convey how comprehensive eye exams and vision therapy can help children learn and read?

Summertime Ideas: Exploring and ‘Reshoring’

By Marge Axelrad
Monday, July 21, 2014 12:00 AM No matter how long you’ve been doing something, there’s always a little light that can go off in your brain when you learn you can do things differently.

Docs of Distinction

By Marge Axelrad, Deirdre Carroll, Mary Kane, Andrew Karp, Roger Mummert, John Sailer, Margery Weinstein, Catherine Wolinski
Monday, June 16, 2014 12:01 AM Successful optometrists, whether they are in private practice or are employed by a retail chain or corporation, know that the business of optometry is just as important as the clinical aspects of their profession.

Who Says It’s Too Tough Out There?

By Marge Axelrad
Monday, June 16, 2014 12:00 AM “Through our marketing efforts, including social media and SEO, most new patients have already read about our office before walking in the door, and we tend to attract high quality, compliant, health conscious patients who are not looking for an optometrist who simply ‘takes their vision plan.’”

Who Says It’s Too Tough Out There? Today’s Innovators Are Enterprising and Dynamic

By Marge Axelrad
Monday, June 16, 2014 12:00 AM “Through our marketing efforts, including social media and SEO, most new patients have already read about our office before walking in the door, and we tend to attract high quality, compliant, health conscious patients who are not looking for an optometrist who simply ‘takes their vision plan.’”

‘Looking for Harmony In a Discordant Market’

By Marge Axelrad
Monday, May 19, 2014 12:00 AM Harmony” is defined in Webster’s as a combination of different notes producing a pleasing sound.

An Eyecare ‘Alliance’ Forges a Higher Profile

By Marge Axelrad
Monday, May 19, 2014 12:00 AM NEW YORK—Vision Source, the largest membership alliance of eyecare professionals in the U.S., is asserting its visibility in the optical market, owning up to its franchise structure and the substantial size of its members’ collective revenues while encouraging both current and prospective members to see the value of its many programs, services and infrastructure.

100 Million Online Orders: Then Vs. Now

By Marge Axelrad
Friday, May 16, 2014 10:30 AM A major milestone was reached recently, as one b-to-b order placed from Traverse City, Mich. placed through VisionWeb marked a collective 100 million online orders placed through the online ordering portal since its origin in 2001.

Focus Series: The Unique Point of View of One OD Focused on Contact Lenses

By Marge Axelrad
Tuesday, May 13, 2014 12:00 AM NEW YORK—Contact lenses continue to be one of the market’s more dynamic vision correction categories, with a range of new materials, designs and modalities that are propelling more premium product solutions for patients.

Restoring Vision Expands Its Reach Through Fulbright Scholars

By Marge Axelrad
Tuesday, April 29, 2014 4:00 PM SAN RAFAEL, Calif.—A new pilot social innovation partnering RestoringVision and Fulbright alumni will mean that thousands of people living in developing countries will receive the gift of better sight through new reading glasses.

The Selfie Syndrome

By Marge Axelrad
Thursday, March 20, 2014 1:00 PM What’s the impact of millions of people taking photos of themselves to share with others taking photos of themselves?

Add to Cart?

By Marge Axelrad
Monday, March 17, 2014 8:30 AM From the earliest phases of the internet, traditional brick-and-mortar retailers have felt the world shift as the digital revolution in e-commerce has reshaped everything from the distribution of books and music to birthday wishes and entertainment.
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