Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

Consider Office Efficiency When Choosing a Practice Management System

By Marge Axelrad
Monday, May 18, 2015 12:00 AM AUSTIN, Texas—Bee Cave is an upscale section of Austin, a high-end community near the lake, with families, seniors and many folks involved with the thriving tech businesses based in this unique Texas city.

ECPs and Patients Can Contribute Photos, Video and Posts This Summer Via 'See Life Through A New Lens' Program With National Geographic

By Marge Axelrad
Thursday, May 14, 2015 12:00 PM PINELLAS PARK, Fla.—Earlier this year, Transitions Optical, Inc. rolled out its 2015 "See Life Through a New Lens" public relations and social media campaign to encourage eyeglass wearers to experience life the way it is meant to be seen.

EyeMed's New Blog is 'Visionary'

By Marge Axelrad
Thursday, May 14, 2015 11:50 AM MASON, Ohio—Eyemed has launched a new blog, called Visionary.

Learn the Advantages of Setting Up A Social Media Calendar

By Marge Axelrad
Thursday, May 14, 2015 11:40 AM NEW YORK—Understanding how a social media calendar can help you and your staff can go a long way in planing an effective and meaningful interaction with patients and customers on a regular basis.

Alcon's 'Color Squad' Uses Social in a Big Way to Connect With Patients Intrigued By Changing Eye Color

By Marge Axelrad
Tuesday, May 05, 2015 2:00 PM FORT WORTH, Texas—Contact lenses which enable users to change eye color to enhance their hair, makeup and fashion choices, are undergoing a resurgence in the market.

Can You Hash Out Hashtags? Learn What They Are and How to Use Them [INFOGRAPHIC]

By Marge Axelrad
Tuesday, May 05, 2015 1:50 PM NEW YORK—The unrelenting stream of content on social media is being organized by the trending hashtag. But do you really know how best to utilize the #hashtag in your posts? And how that usage can change, depending on which social media platform you're using?

A New Look and Approach From Glasses.com

By Marge Axelrad
Tuesday, May 05, 2015 1:40 PM SALT LAKE CITY—Glasses.com recently launched a new brand identity that includes a new logo and website redesign.

Finally…Some Insights Shared to Optical By Warby Parker’s Neil Blumenthal

By Marge Axelrad
Monday, April 20, 2015 12:01 AM I looked it up. According to Dictionary.com, a “lightning rod” is “a person or thing that attracts and absorbs powerful and especially negative or hostile feelings, opinions, etc., thereby diverting such feelings from other targets.” It cites examples, such as “the press secretary is often a lightning rod for the President.” Or, “Packer’s blunt style made him a lightning rod for debate.”

Blink Rates – A Digital Era Dilemma: B+L Uses Social and Video to Inform Consumers

By Marge Axelrad
Thursday, April 02, 2015 10:00 AM BRIDGEWATER, N.J.—Raising awareness about the hazards and discomfort of using digital devices, Bauch + Lomb used the backdrop of the influential SXSW interactive music and technology festival in Austin, Texas last month to reach out to Millennials about the impact of digital device usage on their vision and as a way to talk about the benefits of ULTRA contact lenses with MoistureSeal.

#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Monday, March 16, 2015 12:00 AM PITTSBURGH—Today’s competitive environment favors those businesses who connect their brands to their communities and what’s happening around them.

#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Monday, March 16, 2015 12:00 AM PITTSBURGH—Today's competitive environment favors those businesses who connect their brands to their communities and what's happening around them. One case in point is Eyetique, the 17- location-and-growing eyewear retail group based here with strong ties to its city and patients, ties which it has strengthened via digital and social media in all forms.

‘Post-Advertising’—Telling Stories To Intrigue and Inspire Patients

By Marge Axelrad
Monday, March 16, 2015 12:00 AM We are living in a “post-advertising age.” These days, “the message is the message and the medium is just the carrier” (with all due respect to Marshall McLuhan’s original idea first posted in 1968).

ECPs Rethink E-Commerce

By Marge Axelrad
Monday, March 02, 2015 12:10 AM A few years ago, to mention online sales of eyewear would likely light a fire in an optician’s eye or rouse the ire of an independent optometrist or dampen the mood of a regional or national optical retailer of some size.

New Program Will Certify and Monitor Internet Rx Eyeglass Sellers

By Marge Axelrad
Monday, March 02, 2015 12:09 AM PORTLAND, Ore.— As Vision Monday reported last year, members of several U.S. professional vision-related associations and leading optical retailers and suppliers have been spearheading a project to develop standardized voluntary certification of online optical retailers in conjunction with international certification organization, LegitScript (www.legitscript.com) based here and in Dublin, Ireland.

DITTO Does It: Eyewear Quizzes, Eyewear-For-Rent and Licensing Options

By Marge Axelrad
Monday, March 02, 2015 12:07 AM From the get-go, DITTO has been a unique presence in the online eyewear space. Founder Kate Doerksen had set out to create and redefine the experience of buying eyewear and since the site’s inception a lot of new ideas have come to the fore.
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