Marge Axelrad

Marge Axelrad, Sr. VP/Editorial Director

Marge oversees the overall editorial direction of Vision Monday and its print publication, VMail, e-newsletters, VisionMonday.com and special events including VM Global Leadership Summit. She is also in charge of general corporate and company news, industry developments and business trends, financial news. Marge specializes in frame sunwear companies, practice management programs, spectacle lens and contact lens companies, managed care, wholesale laboratories, research. She is also the editor of CLICK, a twice-a-month e-newsletter. Contact Marge at maxelrad@jobson.com.

What Happens in a YouTube Minute

By Marge Axelrad
Monday, January 19, 2015 2:55 PM CLICK has written often about the power of video in the digital world.

YouTube is the third busiest website in the world, just behind Google and Facebook. And it is the second biggest search engine in its own right.

Envisioning A Modern Future

By Marge Axelrad
Monday, January 19, 2015 12:05 AM NEW YORK—Just over a year since her official appointment as CEO of Padova, Italy-based Safilo Group (SFL.MI), Luisa Delgado is looking back at heritage as Safilo concludes 2014, its 80th anniversary.

Leadership Tip: Know What You Don’t Know

By Marge Axelrad
Monday, January 19, 2015 12:00 AM Someone once gave me some good advice. He said, “Be confident about what you’ve learned. But try to understand what it is that you don’t know. That’s how you’ll really widen your understanding— and make better decisions.”

How Can You Find the Time to Manage Your Social Media Interactions?

By Marge Axelrad
Monday, January 12, 2015 3:00 PM Social media is an important component of any business' outreach today. But the time to manage social media interactions, whether limited to Facebook or expanded via such platforms as Twitter, Instagram, Pinterest and Yelp, can be a demanding time drain on a practice's staff.

Frames Data Launches a New Website Design

By Marge Axelrad
Monday, January 12, 2015 2:50 PM Frames Data, a provider of product information and database services for the optical industry, has redesigned its website for optical retailers at www.framesdata.com. The new design launched earlier this month and is now live for active subscribers to search for frame information and wholesale pricing.

#WonderWomen: Accomplishment, Perseverance and Drive

By Marge Axelrad
Monday, December 29, 2014 12:00 AM When Vision Monday first inaugurated “The Most Influential Women in Optical” report in 2003, we were asked, and often, about why we felt the need to isolate the achievements of individual women in the field.

A Digital Media-Fueled Collective of Ideas For and By Opticians

By Marge Axelrad
Thursday, November 20, 2014 12:00 AM HASTINGS, Minn.—Conceived “to create a new voice for practicing opticians,” DailyOptician.com, a new digital media-driven website and innovative blog concept, is growing to engage opticians.

Embracing Explanations And Inspiring Ideas

By Marge Axelrad
Monday, November 17, 2014 12:00 AM With the blizzard of business and corporate changes coming at the optical industry from pretty much every direction these days, it can be a daunting task for ECPs to concentrate on the basics of the business and remember that optical retail and vision care are fields which help millions of consumers and patients look good and see well.

20/20 Magazine's Gloria Nicola Retires: 27 Years Covering Eyewear Trends

By Marge Axelrad
Monday, October 20, 2014 12:00 AM

NEW YORK—20/20 Magazine’s Gloria Nicola, senior editor for frames, sunwear and accessories for 27 years, will be retiring from the magazine, effective Oct. 31.

Stories Supporting the Fight For 'The Right to Sight'

By Marge Axelrad
Monday, October 20, 2014 12:00 AM It was very encouraging this year to see how the active involvement and proactive use of social media helped propel a wide ranging audience to learn more about the value of vision care and vision correction through this month’s World Sight Day.

Oakley VIP Days Elevate the Game

By Marge Axelrad
Friday, October 17, 2014 3:00 PM DANA POINT, Calif.—Four days of workshops, product experience, buying sessions, a Roaring '20s party and Oakley VIP DAYS Golf Classic comprised this year's Oakley VIP Days here Oct. 6-10 at the Laguna Hills Resort & Spa. The sessions brought together 40 Oakley sales reps and staff with 160 people from 67 accounts around the country.

Introducing ill.i Optics by will.i.am

By Marge Axelrad
Tuesday, October 14, 2014 10:15 AM The first eyewear brand by entrepreneur, musician and glasses connoisseur will.i.am was launched last month.

Changes at the Top: Leadership in Business

By Marge Axelrad
Tuesday, September 23, 2014 12:00 AM I’m writing this column five days after the news was officially announced about a change in the senior-most management structure at Luxottica Group.

Digital Eye Strain, E-SPF and...Al Roker

By Marge Axelrad
Wednesday, September 10, 2014 1:35 PM Protecting eyes from the damage of UV rays, the pain of computer eye strain and back-to-school vision care are topics highlighted in the media across the country this week, in several TV segments featuring Essilor’s SVP of customer development, Howard Purcell, OD.

Perspectives of an Optical Community Via VM's #DayInTheLife

By Marge Axelrad
Monday, September 01, 2014 12:00 AM

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss

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