John Sailer

John Sailer, Senior Editor

John covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. John is the editor for dba, a monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. He is also a Co-Editor, for High Visibility, with Deirdre Carroll, on Contact John at

Union Approved and Staffed, Wisconsin Vision Expands

By John Sailer
Monday, November 24, 2014 10:30 AM NEW BERLIN, Wis.—With its business built serving organized labor, Wisconsin Vision already had its eyes on acquiring a practice that catered to the United Auto Workers (UAW) when that practice unexpectedly came up for auction earlier this year.

What Does the Affordable Care Act Mean for Your Practice? 'Nothing Yet,' Say Leading Regional Optical Groups

By John Sailer
Monday, November 24, 2014 10:00 AM One of the most controversial health care laws to pass in recent history, the Patient Protection and Affordable Care Act (also known as the ACA), continues to generate disagreement among health care providers and patients.

Kids Eye-Healthy Cities

By John Sailer
Monday, November 24, 2014 9:30 AM BOISE CITY, Idaho—The number one most eye-healthy city for kids in the U.S. is Boise City, Idaho, followed by Oklahoma City, Okla., and Evansville, Ind., according to VSP Vision Care based on the percentage of kids who received an eye exam in 2013 who are covered by VSP Vision Care in areas where VSP covers a minimum of 100,000 people.

Nine Things You Didn't Know About John Lennon's Glasses

By John Sailer
Monday, November 24, 2014 9:30 AM LONDON—The U.K.’s Stylight, which groups fashion from 100 online shops in one place, has gathered nine obscure facts about John Lennon’s eyeglasses that even those in the optical community may not be aware of.

Vision Health Cooking Class

By John Sailer
Tuesday, November 18, 2014 3:30 PM SALT LAKE CITY, Utah—Bala Ambati, MD, PhD, hosts a "Nutrition for Vision" cooking class. The professor of ophthalmology, Moran Eye Center, University of Utah, discusses how diet and nutrition can affect certain conditions of the eye, such as dry eye, macular degeneration, and diabetes.

Education in Sight Helps China and the U.S.

By John Sailer
Tuesday, November 18, 2014 3:00 PM CHICAGO— Education in Sight is taking steps to help the over 30 million rural students in China and 3.5 million students in the U.S. suffering from uncorrected poor vision by bringing optometrists to perform eye exams in schools, providing free eyeglasses, and educating communities in proper eyecare to promote long-term change.

Eyewear Vending? It Could Happen!

By John Sailer
Monday, November 17, 2014 12:00 AM For brick-and-mortar retailers who think e-tailing, showrooming and other forms of multichannel retailing are creating an unfair competitive environment, consider the possibility of eyewear vending machines. While

Multiple-Location Practice Finds its Software Solution in the Cloud

By John Sailer
Wednesday, November 05, 2014 12:10 AM

NEW HOLSTEIN, Wis.—When Cheryl Roers, OD, bought her first practice, it was easy enough to use an in-house server to support her electronic health record software, but as she gradually added locations over the years, it became clear that she needed a more efficient solution. She found her answer in cloud-based computing.


By John Sailer
Monday, October 20, 2014 12:00 AM “With 8,000 Boomers turning 60 every day, will low vision and nutraceuticals stop skirting the periphery and finally become an integral part of optometry?”

'Eye Health Awareness and Access' Survey

By John Sailer
Wednesday, October 01, 2014 2:00 PM While most people agree that their health is very important and that eye exams are an effective way to preserve eye health, there is still a disconnect when it comes to seeing their eyecare professional.

Great American Optician Video Contest Winners

By John Sailer
Wednesday, September 24, 2014 1:30 PM LAKELAND, Tenn.—The Opticians Association of America has selected the winners in the Great American Optician Video Contest. View them here—First Place “An Optician’s Main Focus” by Adam Chizmar, Second Place “What is an Optician?” by Matthew Denton, and Third Place “Clearly an Optician” by Michael Beaudoin.

MyEyeDr’s Fast-Paced Expansion Grows at a Rate of One Location Per Week

By John Sailer
Tuesday, September 23, 2014 2:00 PM VIENNA, Va.—After surpassing its goal of 60 locations and $100 million in revenue by the end of 2013, MyEyeDr’s expansion drive continues unabated.

How One Ophthalmology Group Finally Got Its Optical Dispensaries Under Control

By John Sailer
Tuesday, September 23, 2014 1:00 PM TOMS RIVER, N.J.—Where does a six-location ophthalmological group turn after spending 25 years being unsatisfied with the three different management companies that have handled its optical dispensaries over the years? In the case of Ocean Eye Institute, the answer was Vision Associates.

Mercy Ships, Alcon and Volunteers Restore Sight

By John Sailer
Tuesday, September 16, 2014 10:30 AM CONGO—After 18 years of blindness since the age of 15, Pulcherie’s sight was restored with free cataract surgery onboard the Africa Mercy.

'Back-to-School Device Advice' [Infographic]

By John Sailer
Tuesday, September 16, 2014 10:00 AM ST. LOUIS—Now that school is back in session, the American Optometric Association has produced this infographic to encourage optometrists to dispense "back-to-school device advice" to prevent computer vision syndrome and digital eye strain among children.