John Sailer

John Sailer, Senior Editor

John covers news and feature coverage of national and regional optical retailers, managed vision care organizations, software systems and technology. He works closely with other members of the VM editorial staff to monitor developments in online optical retailing and other industry issues. John is the editor for dba, a monthly e-newsletter profiling successful local and regional retail/optometric businesses while addressing their decision-making needs. He is also a Co-Editor, for High Visibility, with Deirdre Carroll, on Contact John at

More than Management, Software Helps Multi-Location Retailers Expand

By John Sailer
Wednesday, April 22, 2015 1:10 PM SANTA ROSA BEACH, Fla.—Ed Beiner, founder of The Edward Beiner Group, can check the day's sales from his 12 optical retail locations up to the second and compare them to last year's numbers to see how the company is doing, all on his smartphone.

‘Smart Technologies Reshape the Patient Experience’

By John Sailer
Monday, April 20, 2015 12:27 AM There are almost twice as many people in the world who have smartphones than there are people who have corrected vision,” said Paul Karpecki, OD, FAAO, chief clinical editor of Jobson’s Review of Optometry, to put things in perspective at the start of the VM Global Leadership Summit session on “How Smart Technologies are Reshaping the Patient Experience.”

How Will Private Exchanges Impact Optometrists?

By John Sailer
Monday, April 20, 2015 12:04 AM In three to five years, more than one-quarter of employers are considering moving to a private exchange, according to recent surveys by Aon Hewitt and Mercer, both of which manage private exchanges that include vision benefit options.

Private Exchanges to Radically Transform Health Insurance

By John Sailer
Monday, April 20, 2015 12:04 AM Private health insurance exchanges are expected to grow substantially and dramatically change the way employers provide health care, including vision, to employees.

Warby Parker’s Blumenthal Makes Surprise Appearance

By John Sailer
Monday, April 20, 2015 12:04 AM In a session on disruption at the conclusion of this year’s VM Global Leadership Summit, a surprise guest brought the theme to life, appearing on stage in much the same way that the company he co-founded appeared on the scene a few short years ago, unexpected and unannounced.

Vision Care’s Place in the Realm of Private Exchanges

By John Sailer
Monday, April 20, 2015 12:03 AM Broadly defined, private exchanges are websites that enable consumers to compare and purchase health insurance, typically with a defined contribution provided by their employer. Most are operated either by insurance companies themselves, benefit consultants, or technology platforms. (Private exchanges should not be confused with the public health insurance exchanges established as a result of the Affordable Care Act, see “Public vs. Private: What’s the Difference?”)

Spendwell: A Unique Type of Exchange

By John Sailer
Monday, April 20, 2015 12:02 AM Initially launched in 2012 as a direct-to-consumer marketplace, Spendwell has morphed into an e-commerce platform in which consumers can spend defined contributions provided by their employer. Not a private exchange in the sense that consumers can select health insurance plans from the website, Spendwell is instead an online marketplace where people can shop and buy health care services directly from providers.


By John Sailer
Monday, April 20, 2015 12:01 AM

Retail Chains Lose Frames Market Share Since Recession, But Sales Are Picking Up

By John Sailer
Tuesday, April 07, 2015 1:00 PM NEW YORK—While increased eyeglass sales have helped independents maintain their market share over the past four years, conventional optical chains have lost 3.3 share points since the recession started, according to a recent VisionWatch report released during Vision Expo East by The Vision Council's senior director of industry research, Steve Kodey.

Message in a Portal

By John Sailer
Wednesday, March 25, 2015 11:30 AM Enlivened by the digital age, regional optical retailers are moving from the traditional to the electronic, linking both to have far greater impact than either alone.

Loyalty is a Two-Way Street for Co/op Optical’s Owner, WCE, LLC

By John Sailer
Wednesday, March 25, 2015 10:00 AM DETROIT—It seems that optical groups in the Detroit area are getting a lot of attention these days. Perhaps that's because in a city that is infamous for its recent economic woes, the various optical retail chains that serve this market are not only surviving but thriving, remodeling and adding locations at a healthy pace.

SVS Vision Finds the Eye in Team

By John Sailer
Tuesday, March 24, 2015 2:00 PM MT. CLEMENS, Mich.—Eight years after Kenneth Stann and Rob Farrell, OD, purchased SVS Vision, the company has grown from 52 locations to 62 and recently restructured its executive management team to facilitate even more growth.

What You Don't Know About Patient Data... Could Hurt You or Your Patients

By John Sailer
Tuesday, March 24, 2015 12:10 AM If you’re not storing your patient data in electronic health records, your reimbursements are going to be reduced in the coming era of “outcomes-based” health care . . . and it could even impact how you treat your patients.

Thousands Attend SECO 2015, the 92nd Annual Meeting for ECPs in Atlanta

By John Sailer
Tuesday, March 17, 2015 12:00 PM ATLANTA—More than 100 speakers presenting over 250 continuing education courses, an exhibit hall featuring over 200 exhibitors, and more than 50 social and affiliate events attracted more than 7,000 optometry professionals to SECO 2015, held March 4-8 in Atlanta.

#EyetiqueExperience: Embracing Digital to Deepen Customer Connections

By Marge Axelrad and John Sailer
Monday, March 16, 2015 12:00 AM PITTSBURGH—Today’s competitive environment favors those businesses who connect their brands to their communities and what’s happening around them.