By Jay Binkowitz, dba Contributor
Monday, February 22, 2016 4:05 PM
Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, January 11, 2016 10:10 AM
The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer." In other words you need someone who will visit and track what is occurring at each location.
By Jay Binkowitz, dba Contributor
Thursday, December 10, 2015 10:13 AM
Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.
By Jay Binkowitz, dba Contributor
Thursday, December 10, 2015 10:10 AM
Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, July 8, 2015 10:06 AM
The explanation of ophthalmic lenses along with fees has been and continues to be one of the greatest challenges we face, especially as it relates to vision care plans. We tend to go with complex explanations of features and benefits along with "billing language" to explain each "add-on," (a term we dislike), in a way that results in severe patient pushback and lost sales.
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Tuesday, June 9, 2015 4:10 PM
What does great customer service really mean to you and how does the culture of your business support it? Consumers want warm fuzzies when they make a decision to spend money, but a nice smile, a nice selection and great quality are simply not enough.
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 13, 2015 9:15 AM
With all the juggling we do every day it is very easy to forget about our responsibility to participate and contribute to our community. Altruism not only provides you with a sense of enrichment knowing that you have positively impacted the lives of those around you, but it can also help to support your business goals as well.
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Tuesday, April 7, 2015 1:05 PM
The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 25, 2015 2:06 AM
What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?
By Jay Binkowitz, dba Contributor
Wednesday, March 11, 2015 9:55 AM
Can your business grow profitably? Absolutely! But in order to obtain it, both multi-location retailers as well as large independents can significantly benefit by teaching their staffs how to achieve it.
By By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 29, 2014 12:05 AM
“We sell lots of year supplies” is a very common answer when asking owners if their contact lens departments are profitable. While this is a good starting point, what you do after you’ve sold that year supply will ensure that you’re maximizing profit on the back-end.
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 8, 2014 12:10 AM
Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, August 11, 2014 11:00 AM
Did you generate hundreds of thousands of dollars through Meaningful Use attestation? Even if you only received funds for one doctor, it's important you keep your money.
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 14, 2014 8:06 AM
Decide today. Am I in the sports eyewear business or not? The best way to fail is to go into it halfway.
By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 12, 2014 9:03 AM
Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.