Give Specialty Lenses a Sporting Chance to Generate Business

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 14, 2014 8:06 AM Decide today. Am I in the sports eyewear business or not? The best way to fail is to go into it halfway.

Free Up Your Sales Staff to Generate Revenue by Hiring Students at Minimum Wage

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 12, 2014 9:03 AM Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Thursday, February 13, 2014 1:00 PM Hiring new employees can be one of the most frustrating or rewarding parts of being in business.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, February 05, 2014 8:09 AM Hiring new employees can be one of the most frustrating or rewarding parts of being in business. Ten years ago, we would place ads in the newspaper, review many resumes, and call the people who we "felt" had the right experience for our practice. There weren't many tools available and accessible to our business.

Step Up and Stand Out By Giving Back to the Community

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 02, 2013 1:03 AM

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors

With all the juggling we do every day it is very easy to forget about our responsibility to participate and contribute to our community. Altruism not only provides you with a sense of enrichment knowing that you have positively impacted the lives of those around you, but it can also help to support your business goals as well.

There are many examples of organizations that support activities in your community. These include the Kiwanis Club, the Lions Club and CancerCare. There are also a wide variety of causes specifically geared toward the optical community. For example, many practices and eyecare and eyewear providers participate in the annual World Sight Day sponsored by Optometry Giving Sight. Some practices support their own causes such as Crown Vision which sponsors Kids Vision for Life to provide free vision screenings, free eye exams, and free eyeglasses to children in the St. Louis Public School System, as reported in the Aug. 7, 2013 edition of dba.

Adapting to Change by Adopting New Technology

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, September 09, 2013 12:16 AM Change is all around us, and those businesses that can adapt will succeed. Those who flounder will fail.

Adapting to Change by Adopting New Technology

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, September 04, 2013 2:06 AM Change is all around us, and those businesses that can adapt will succeed. Those who flounder will fail. Adopting new technology in our office can be a challenge, but in the current environment, this has become crucial to success or failure.

'Trust but Verify' and '15-minute Spot Checks' – Checks and Balances for Multi-Location Practices

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, July 10, 2013 2:06 AM

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors

Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks.

Trust but verify is a very powerful strategy that successful businesses adopt. We know our staff is working hard and means well, but that does not guarantee that they are doing what we need when we need it. It's all part of the human condition, so we need a strategy to support our staff's ability to achieve success, both for you as well as for themselves.

The 'WOW' Warranty Gives Your Patients Peace of Mind While Also Generating Revenue

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, June 05, 2013 4:00 PM What does great customer service really mean to you and how does the culture of your business support it? Consumers want warm fuzzies when they make a decision to spend money, but a nice smile, a nice selection and great quality are simply not enough.

The 'WOW' Warranty Gives Your Patients Peace of Mind While Also Generating Revenue

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, June 05, 2013 2:03 AM

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors

What does great customer service really mean to you and how does the culture of your business support it? Consumers want warm fuzzies when they make a decision to spend money, but a nice smile, a nice selection and great quality are simply not enough.

If you visited a fine restaurant and were unhappy with your meal, even after eating it, or unhappy with your wine, even after drinking half of it, they would say, "I am sorry you're not happy, what can I bring you instead." Their only goal is to make sure you're happy.

Profit from Your Frame Sales in Today's Managed Care Environment

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 01, 2013 2:06 AM We can all learn a lesson about the recent trials and tribulations of J. C. Penney. Ron Johnson, formally an Apple executive, was hired as CEO to help J. C. Penney's turnaround. In 2012, he started a new strategy of bottom line prices, no discounts, no coupons, no nonsense. In 2012, sales dropped 25 percent, losing revenue and market share to its competitors.

Leverage Scripting for Staff Consistency

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, April 03, 2013 2:06 AM What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?

Train the Trainer:
Teaching Leaders to Manage Multiple Locations

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 06, 2013 2:06 AM The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."

Lens Bundling Drives Profits While Reducing Patient and Staff Confusion

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, February 06, 2013 2:06 AM The explanation of ophthalmic lenses along with fees has been and continues to be one of the greatest challenges we face, especially as it relates to vision care plans. We tend to go with complex explanations of features and benefits along with "billing language" to explain each "add-on," (a term we dislike), in a way that results in severe patient pushback and lost sales.
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