What Are Reasonable Expectations For Your Practice Facebook Page?

By Nancy Rausman, EyeCarePro
Thursday, December 26, 2013 4:00 PM NEW YORK—Average Facebook business pages have fewer than 500 fans and, due to recent changes in Facebook, their "reach" has decreased, creating more of a need for purchasing Facebook Ads.

Which Social Media Site is Driving The Most Traffic to Practice Websites?

By Nancy Rausman, EyeCarePro
Wednesday, December 11, 2013 3:30 PM NEW YORK—After measuring 1,000 optometry websites, managed by EyeCarePro, in the months of October and November this year, we learned which were the social media sites driving the most traffic to optometric practice websites.

What Do You Need To Know About Google Carousel?

By Nancy Rausman, EyeCarePro
Wednesday, November 27, 2013 5:00 PM NEW YORK—A few months back, you probably noticed that some local searches on Google began to turn up a dynamic horizontal bar (or carousel) of images rather than the traditional vertical list of search results.

Breaking SEO News:
At Google, a Hummingbird Changes SEO

By Nancy Rausman, EyeCarePro
Wednesday, October 09, 2013 3:30 PM NEW YORK—Website owners and web marketers are facing major upheavals in the coming months thanks to Google's newest algorithm update, dubbed "Hummingbird," which eliminates organic keyword referral data from Google Analytics.

Is It Time to Try Facebook Advertising for Your Practice?

By Nancy Rausman, EyeCarePro
Monday, September 16, 2013 3:30 PM NEW YORK— Facebook advertising is a pay per click or pay per impression ad program that can really boost the effectiveness of your page.

Hashtags - Is it Time to Give Them Some Attention?

By Daniel Rostenne, EyeCarePro
Thursday, August 29, 2013 3:00 PM NEW YORK—The hashtag symbol (#), also known as the pound or the number sign, has achieved new meaning since the social media revolution. In its more recent incarnation it can be found gracing Twitter and Instagram feeds, creating an appearance of a secret code to the uninitiated and a sense of order to social media enthusiasts.

Assessing the Value of Promoted Facebook Posts

By EyeCarePro.net
Wednesday, October 24, 2012 2:21 AM

By EyeCarePro.net

NEW YORK— EyeCarePro.net, which works with ECPs on the development of their digital and social media presence, has examined the recent development of promoted or sponsored Facebook posts:

With all the effort we put into our Facebook page posts, it is natural to wonder how many of our fans actually see them. Wouldn't it be nice if we could have some guarantee that most of our fans would see what we are trying to share with them?

Well now we can have that assurance, at a price of course. In May, Facebook released Promoted Posts. For as little as $5.00, businesses can promote a post, which guarantees that the post will reach a much larger percentage of the page's fans and their friends as well.

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