Tuesday, April 28, 2015 3:40 PM
Lack of communication is a problem for single locations that multiplies with each additional location. How do you keep a busy team in sync? I suggest a brief "morning huddle." You say, "Wait! Yearly meetings, quarterly meetings, monthly meetings, weekly meetings...now you're telling me to have a daily meeting! Isn't that meeting overload?"
Tuesday, April 07, 2015 1:05 PM
The critical piece to your success operating multiple locations is the ability to implement and track results. This doesn't happen on its own. You need someone accountable to "trust but verify" what is really occurring at each location. You need to "Train the Trainer."
Wednesday, March 25, 2015 2:06 AM
What do Marriott, Disney, Starbucks, McDonald's and many other successful businesses have in common?
Tuesday, January 27, 2015 9:30 AM
In today’s fast-paced optical environment, employees are often expected to be cross trained to perform more than one role in the office.
Tuesday, December 02, 2014 12:48 PM
As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.
Wednesday, October 29, 2014 12:05 AM
“We sell lots of year supplies” is a very common answer when asking owners if their contact lens departments are profitable. While this is a good starting point, what you do after you’ve sold that year supply will ensure that you’re maximizing profit on the back-end.
Wednesday, October 08, 2014 12:10 AM
Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks
Tuesday, September 23, 2014 1:30 PM
When it comes to keeping established patients coming back to the practice, most optometric offices employ a variety of recall and appointment reminder systems.
Thursday, August 21, 2014 11:00 AM
No matter how many practices you manage, insurance billing can be complicated for many optometrists. Follow these tested and effective techniques for avoiding the five most common billing mistakes.
Monday, August 11, 2014 11:00 AM
Did you generate hundreds of thousands of dollars through Meaningful Use attestation? Even if you only received funds for one doctor, it's important you keep your money.
Friday, August 08, 2014 2:30 PM
The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.
Wednesday, May 14, 2014 8:06 AM
Decide today. Am I in the sports eyewear business or not? The best way to fail is to go into it halfway.
Wednesday, March 12, 2014 9:03 AM
Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.
Thursday, February 13, 2014 1:00 PM
Hiring new employees can be one of the most frustrating or rewarding parts of being in business.
Wednesday, February 05, 2014 8:09 AM
Hiring new employees can be one of the most frustrating or rewarding parts of being in business. Ten years ago, we would place ads in the newspaper, review many resumes, and call the people who we "felt" had the right experience for our practice. There weren't many tools available and accessible to our business.