Train Your Staff that Blue Light Lenses Are a New Product Category

By Evan Kestenbaum, MBA, and Valerie Manso, dba contributors
Tuesday, December 02, 2014 12:48 PM As digital device usage soars, the resulting digital eyestrain and exposure to damaging blue light has created a new product category for regional optical retailing groups—blue light lenses. As of January 2014, 90 percent of American adults had a cell phone, 58 percent had a smartphone, 32 percent owned an e-reader, and 42 percent owned a tablet computer, according to the Pew Internet Projects mobile technology research.

Train Staff that CL Profitability is More Than Just Year Supplies

By By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 29, 2014 12:05 AM “We sell lots of year supplies” is a very common answer when asking owners if their contact lens departments are profitable. While this is a good starting point, what you do after you’ve sold that year supply will ensure that you’re maximizing profit on the back-end.

Checks and Balances for Multi-Location Practices

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 08, 2014 12:10 AM

Our days are all too often filled with putting out fires, seeing too many patients, and somewhere, in the brief few minutes left, thinking about running and growing our businesses. The bottom line is we fall into a routine that causes us to be too busy to make money. We actually take our eye off the ball and end up far from the desired outcomes we envisioned. Let's break this mold and set up a system that does not need us. Consider Trust but Verify and 15-minute Spot Checks

Keeping Schedules Full in Practices with Multiple Doctors and Locations

By Evan Kestenbaum, MBA, dba Contributor
Tuesday, September 23, 2014 1:30 PM When it comes to keeping established patients coming back to the practice, most optometric offices employ a variety of recall and appointment reminder systems.

Five Common Billing Mistakes and How to Avoid Them

By Evan Kestenbaum, MBA, and Heather Mather, dba contributors
Thursday, August 21, 2014 11:00 AM No matter how many practices you manage, insurance billing can be complicated for many optometrists. Follow these tested and effective techniques for avoiding the five most common billing mistakes.

A HIPAA Risk Analysis Can Help You Keep Your Meaningful Use Dollars

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, August 11, 2014 11:00 AM Did you generate hundreds of thousands of dollars through Meaningful Use attestation? Even if you only received funds for one doctor, it's important you keep your money.

Dressing Associates for Success

By Evan Kestenbaum, MBA and Jolan Yow, dba Contributors
Friday, August 08, 2014 2:30 PM The age-old adage "dress for the job you want, not the one you have" could be just as appropriate for the associates throughout your multiple-location practice as it is for anyone.

Give Specialty Lenses a Sporting Chance to Generate Business

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, May 14, 2014 8:06 AM Decide today. Am I in the sports eyewear business or not? The best way to fail is to go into it halfway.

Free Up Your Sales Staff to Generate Revenue by Hiring Students at Minimum Wage

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, March 12, 2014 9:03 AM Your team is your biggest asset. We recently heard a story (one we've heard numerous times before) about a patient who will no longer go to a doctor they love because the front desk staff was rude and unaccommodating.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Thursday, February 13, 2014 1:00 PM Hiring new employees can be one of the most frustrating or rewarding parts of being in business.

New Hires: Finding Them With New Tools and Techniques

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, February 05, 2014 8:09 AM Hiring new employees can be one of the most frustrating or rewarding parts of being in business. Ten years ago, we would place ads in the newspaper, review many resumes, and call the people who we "felt" had the right experience for our practice. There weren't many tools available and accessible to our business.

What Is the Return on Investment for Paraoptometric Certification in a Multi-Location Operation?

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA
Sunday, January 26, 2014 2:30 PM By hiring paraoptometric staff and enlisting them to take on responsibilities across multiple locations, mid-size regional optical groups can improve efficiencies, realize savings and ultimately improve their bottom line.

What Is the Return on Investment for Paraoptometric Certification in a Multi-Location Operation?

By Rebecca L. Johnson, CPOT, COT, COE and Evan Kestenbaum, MBA
Wednesday, January 08, 2014 10:06 AM By hiring paraoptometric staff and enlisting them to take on responsibilities across multiple locations, mid-size regional optical groups can improve efficiencies, realize savings and ultimately improve their bottom line.

Step Up and Stand Out By Giving Back to the Community

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Wednesday, October 02, 2013 1:03 AM

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors

With all the juggling we do every day it is very easy to forget about our responsibility to participate and contribute to our community. Altruism not only provides you with a sense of enrichment knowing that you have positively impacted the lives of those around you, but it can also help to support your business goals as well.

There are many examples of organizations that support activities in your community. These include the Kiwanis Club, the Lions Club and CancerCare. There are also a wide variety of causes specifically geared toward the optical community. For example, many practices and eyecare and eyewear providers participate in the annual World Sight Day sponsored by Optometry Giving Sight. Some practices support their own causes such as Crown Vision which sponsors Kids Vision for Life to provide free vision screenings, free eye exams, and free eyeglasses to children in the St. Louis Public School System, as reported in the Aug. 7, 2013 edition of dba.

Adapting to Change by Adopting New Technology

By Jay Binkowitz and Evan Kestenbaum, MBA, dba Contributors
Monday, September 09, 2013 12:16 AM Change is all around us, and those businesses that can adapt will succeed. Those who flounder will fail.
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