Deirdre Carroll

Deirdre Carroll, Senior Editor

Deirdre covers news and developments in the frames, sunwear and fashion accessories markets, including products, marketing initiatives, companies and brand licenses. She also oversees retail buying and merchandising trends in these sectors. Deirdre is the editor of Style.Pages, a monthly print feature exploring fashion trends in ophthalmic eyewear and sunwear. She is the editor of VMail ProductWatch, a weekly e-newsletter offering lively briefings on frame, sun, spectacle lens and contact lens line additions. She is also the editor of Bold Face and High Visibility on VisionMonday.com and oversees Vision Monday’s social media properties @VisionMonday, Facebook.com/VisionMonday and LinkedIn. Contact Deirdre at dcarroll@jobson.com.

VMail ProductWatch for 11-25-14

By Deirdre Carroll
Tuesday, November 25, 2014 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Blake Kuwahara
SECOND LOOKS
CooperVision: Proclear 1 Day Multifocals
Luxottica: Dolce & Gabbana
Altair: Tommy Bahama
ALSO NEW

Green & Tort

By Deirdre Carroll
Monday, November 24, 2014 12:00 AM Who: Turtles, Jaguars (the car, not the animal), libraries in English manor houses and the Fall 2014 collections from Bottega Veneta, Max Mara, Alberta Ferretti, Calvin Klein and Hermès.

Bold Face: Ladies in Red

By Deirdre Carroll
Friday, November 21, 2014 1:30 PM Bold Face has an affinity for red-haired ladies. In this edition, we highlight three talented actresses with glorious ginger tresses and amazing sunglass style...

VMail ProductWatch for 11-18-14

By Deirdre Carroll
Tuesday, November 18, 2014 9:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Baumvision: Mothersbaugh and Baum
SECOND LOOKS
Charmant: Esprit
Maui Jim Limited Edition
Moscot: Spirit Collection
ALSO NEW

Frame Works

By Deirdre Carroll
Monday, November 17, 2014 12:10 AM NEW YORK—All eyeglasses are not created equal. Despite what some evening news programs or clever, upstart internet outfits might have the consumer believe. The production steps, materials, details and costs that go into the construction, distribution and marketing of frames, all factor into the price the customer sees and they are as varied and changeable as there are eyewear brands on the market.

Most Significant Cost Variables Keywords

By Deirdre Carroll
Monday, November 17, 2014 12:07 AM

The Anatomy of a Premium Frame

By Deirdre Carroll
Monday, November 17, 2014 12:06 AM The product itself is certainly at the epicenter of cost,” said Hundert from REM. “Just which part costs the most is impossible to say, since every frame is different. Even licensing fees vary considerably from brand to brand, not only including royalties, but costs such as marketing can be significant.”

Overheard

By Deirdre Carroll
Monday, November 17, 2014 12:00 AM “It has taken me eight years to truly understand how complicated the frame making process is, hopefully now it won’t take the consumer nearly that long!”

Style.Pages Check.Out: Uptown Eyes

By Deirdre Carroll
Monday, November 17, 2014 12:00 AM

Boldface: Hunger Games

By Deirdre Carroll
Friday, November 14, 2014 3:00 PM The struggle is real. Whether fighting oppressive dictators in a fictional dystopian future or keeping a trim figure to book gigs, the three women in this week’s edition of Bold Face are no strangers to the concept of hunger…

VMail ProductWatch for 11-11-14

By Deirdre Carroll
Wednesday, November 12, 2014 9:06 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Modo: Biotech
SECOND LOOKS
Johnson & Johnson: ‘Define’ CL
Altair: Bebe
Tura: Ted Baker
 ALSO NEW

Bold Face: Versatile

By Deirdre Carroll
Monday, November 10, 2014 3:58 PM

A consummate performer is nothing if not versatile. In this week’s edition of Bold Face we feature three actors who are just adept on the small screen as on the big one…

VMail ProductWatch for 11-4-14

By Deirdre Carroll
Tuesday, November 04, 2014 9:06 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...


LAUNCHES
Oakley: Prizm Lens
SECOND LOOKS
Marchon: Nike
Safilo: Fendi  
Charmant: Titanium Perfection
ALSO NEW

Bold Face: Men on Film

By Deirdre Carroll
Friday, October 31, 2014 2:30 PM Duran Duran may be all about the girls but Bold Face is all about the guys. In this week’s edition we feature three men on film and the eyewear that gets the cameras rolling…

VMail ProductWatch for 10-21-14

By Deirdre Carroll
Wednesday, October 29, 2014 9:03 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
LBI: Maui and Sons
SECOND LOOKS
Marchon: Nine West
Modern Optical: Modern Art
Plan 'B': IceCream
ALSO NEW
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