Deirdre Carroll

Deirdre Carroll, Senior Editor

Deirdre covers news and developments in the frames, sunwear and fashion accessories markets, including products, marketing initiatives, companies and brand licenses. She also oversees retail buying and merchandising trends in these sectors. Deirdre is the editor of Style.Pages, a monthly print feature exploring fashion trends in ophthalmic eyewear and sunwear. She is the editor of VMail ProductWatch, a weekly e-newsletter offering lively briefings on frame, sun, spectacle lens and contact lens line additions. She is also the editor of Bold Face and High Visibility on VisionMonday.com and oversees Vision Monday’s social media properties @VisionMonday, Facebook.com/VisionMonday and LinkedIn. Contact Deirdre at dcarroll@jobson.com.

VMail ProductWatch EyeVote for 12-16-14 PART 1

By Deirdre Carroll
Tuesday, December 16, 2014 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

Readers' Choice
OPTICAL FRAMES
Frame Company: Safilo
Men’s Brand: Nike
Women’s Brand: Kate Spade
Teens' Brand: Ray-Ban
Kids’ Brand: Ray-Ban
New Brand Launch: Disney

SUNGLASSES
Sunglasses Company: Maui Jim
Men’s Sport Brand: Oakley
Men’s Fashion Brand: Ray-Ban
Women’s Sport Brand: Maui Jim
Women’s Fashion Brand: Kate Spade
Kids' Brand: Ray-Ban
New Brand Launch: Bobbi Brown​

Mineral Glass

By Deirdre Carroll
Monday, December 15, 2014 12:00 AM Who: Snow bunnies in the chalets of the Swiss Alps and lodges of Aspen, yachtsmen in St. Barths, surfers off the Australian coastline and anyone who wants crystal clear vision.

Overheard

By Deirdre Carroll
Monday, December 15, 2014 12:00 AM “2014 may just be winding down but we’re already gearing up for big things to come in 2015! So definitely keep an eye out! (#SoPunny!)”

Style.Pages Check.Out: Mielcarek Eye Center

By Deirdre Carroll
Monday, December 15, 2014 12:00 AM

Bold Face: On Rotation

By Deirdre Carroll
Friday, December 12, 2014 2:30 PM There is nothing like some quality tunes to get you in a good mood. In this week’s edition, we feature three divas who can definitely be counted on for some superior music and spectacular sunwear style…

Bold Face: 'Real' Life

By Deirdre Carroll
Friday, December 05, 2014 1:30 PM Sometimes real life is more ridiculous than fiction, which would explain the popularity of reality TV. In this edition of Bold Face we feature three reality stars who are just like us… but with more cameramen… 

VMail ProductWatch for 12-2-14

By Deirdre Carroll
Tuesday, December 02, 2014 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Oakley: Garmin Airwave
SECOND LOOKS
Luxottica: Prada
Safilo: Carrera
McGee Group: Argyleculture
ALSO NEW

VMail ProductWatch for 11-25-14

By Deirdre Carroll
Tuesday, November 25, 2014 10:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Blake Kuwahara
SECOND LOOKS
CooperVision: Proclear 1 Day Multifocals
Luxottica: Dolce & Gabbana
Altair: Tommy Bahama
ALSO NEW

Green & Tort

By Deirdre Carroll
Monday, November 24, 2014 12:00 AM Who: Turtles, Jaguars (the car, not the animal), libraries in English manor houses and the Fall 2014 collections from Bottega Veneta, Max Mara, Alberta Ferretti, Calvin Klein and Hermès.

Bold Face: Ladies in Red

By Deirdre Carroll
Friday, November 21, 2014 1:30 PM Bold Face has an affinity for red-haired ladies. In this edition, we highlight three talented actresses with glorious ginger tresses and amazing sunglass style...

VMail ProductWatch for 11-18-14

By Deirdre Carroll
Tuesday, November 18, 2014 9:00 AM A weekly update on the latest in frame, sun, spectacle lens and contact lens line collections and additions.

In This Edition...

LAUNCHES
Baumvision: Mothersbaugh and Baum
SECOND LOOKS
Charmant: Esprit
Maui Jim Limited Edition
Moscot: Spirit Collection
ALSO NEW

Frame Works

By Deirdre Carroll
Monday, November 17, 2014 12:10 AM NEW YORK—All eyeglasses are not created equal. Despite what some evening news programs or clever, upstart internet outfits might have the consumer believe. The production steps, materials, details and costs that go into the construction, distribution and marketing of frames, all factor into the price the customer sees and they are as varied and changeable as there are eyewear brands on the market.

Most Significant Cost Variables Keywords

By Deirdre Carroll
Monday, November 17, 2014 12:07 AM

The Anatomy of a Premium Frame

By Deirdre Carroll
Monday, November 17, 2014 12:06 AM The product itself is certainly at the epicenter of cost,” said Hundert from REM. “Just which part costs the most is impossible to say, since every frame is different. Even licensing fees vary considerably from brand to brand, not only including royalties, but costs such as marketing can be significant.”

Overheard

By Deirdre Carroll
Monday, November 17, 2014 12:00 AM “It has taken me eight years to truly understand how complicated the frame making process is, hopefully now it won’t take the consumer nearly that long!”
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