What Do Patients Value Most in an Eyecare Professional's Waiting Room?

By dba staff
Wednesday, July 10, 2013 2:03 AM NEW YORK—A friendly receptionist and a comfortable environment are what patients value most in an eyecare professional's waiting room, according to The Waiting Game, a new report from Jobson Optical Research.

Eye-Where: When Patients Take Eyewear into Their Own Hands

By dba Staff
Thursday, May 02, 2013 2:09 PM Patients expecting repairs and adjustments on glasses they bought somewhere else, requesting to take their prescription elsewhere and asking eyecare professionals to provide them with their PD measurements all seem to be accelerating, particularly as buying online increases.

Online Ads Trump Yellow Pages

By dba Staff
Monday, April 15, 2013 9:30 AM HICKORY, N.C.—"I knew we needed to do more online advertising after carefully tracking our marketing and becoming frustrated that we were spending a lot on the yellow pages and not getting much return on investment," said Jean Shankles, marketing director of Graystone Eye, a five-location group offering ophthalmology along with optical dispensing.

Optical Retailers Predict a Strong Year for 2013

By dba Staff
Wednesday, February 06, 2013 2:09 AM How will the economy affect business in 2013, and what impact will health care reform have? The following optical retailers told dba their expectations for the economic climate in 2013 and the effect it might have on their business for the coming year.

E-Word-of-Mouth: Encouraging Positive Reviews and Reacting to Negative Ones

By dba Staff
Wednesday, January 09, 2013 2:09 AM How do you generate good electronic word-of-mouth on customer review websites? The following ECPs told dba how they encourage good reviews while reacting to the bad ones: Jonathan Rosin, M.D., Co-President, Rosin Eyecare; Stephen L. Franklin, CEO, Accurate Optical Co.; Mark Johnson, Director of Optical Services, Virginia Eye Institute; and Robin Matejka, Marketing Director, Emerging Vision, Inc., dba Sterling Optical and Site For Sore Eyes, New York, N.Y.
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