There is No Free Social Media for Business

By Janet Fouts, CLICK Contributor
Thursday, December 26, 2013 7:18 AM NEW YORK—Way back in the 1990's, I co-founded a startup online community for the restaurant industry. Ontherail.com was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk.

At Last! Custom Short URLs for Google+

By Janet Fouts, CLICK Contributor
Wednesday, December 11, 2013 11:18 AM Tired of explaining why you have a long string of numbers as the URL for your Google+ page? Then you'll be as excited as I am to hear Google+ is finally rolling out custom URLs for both personal profiles and pages.

Content Marketing Is Nothing New

By Janet Fouts, CLICK Contributor
Wednesday, November 13, 2013 7:21 AM NEW YORK—It cracks me up when a client calls and asks me about "this new content marketing thing." Honestly, we're so hung up on buzzwords these days we can't see the forest for the trees!

Getting Beyond Content Marketing Hype

By Janet Fouts, CLICK Contributor
Wednesday, October 09, 2013 7:18 AM NEW YORK—The whole concept of content marketing seems obvious doesn't it? Create content that speaks to the needs of the people you want to reach.

Learning About the New Facebook Metrics

By Janet Fouts, CLICK Contributor
Wednesday, September 11, 2013 3:30 PM Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are.

Social Media Crisis Management:
Read This Before You Need This

By Janet Fouts, CLICK Contributor
Monday, August 26, 2013 11:50 AM Hopefully you're reading this before you need it. Life is so much easier when you're prepared, isn't it? This post is intended to help you see a crisis coming and have the tools in place to assist.

Google Enhanced Adword Best Practices

By Janet Fouts, CLICK Contributor
Monday, August 12, 2013 2:18 AM The new Google Enhanced Adword Campaigns automatically went live on all accounts on July 22nd.

Google Enhanced Adword Best Practices

By Janet Fouts, CLICK Contributor
Monday, August 12, 2013 2:18 AM The new Google Enhanced Adword Campaigns automatically went live on all accounts on July 22nd.

Twitter Manners: How To Write Good Tweets and Be a Good 'Twittizen'

By Janet Fouts, CLICK Contributor
Thursday, July 18, 2013 2:30 PM Like any community, there are a lot of un-written laws about how to tweet on Twitter. Most of it is just plain common courtesy and some of it is specific to the platform.

Top 6 Reasons Your Facebook Page Underperforms

By Janet Fouts, CLICK Contributor
Thursday, April 25, 2013 2:18 AM There may be a lot of reasons your Facebook page isn't getting the rabid fan-base you think it deserves. Now, with Graph Search it's going to be even more important to fine-tune your page to get those fans engaged and make your business more social. Here are the top 6 reasons for lackluster fan pages we see on a regular basis.

What Makes A Business Social?

By Janet Fouts, CLICK Contributor
Friday, March 29, 2013 9:30 AM A social business could be most simply defined as a business which engages with its customer base socially. It used to be all businesses were social. You made friends in the neighborhood and responded to their interests or you failed.

Are You Optimizing Facebook Pages for Graph Search?

By Janet Fouts, CLICK Contributor
Friday, March 01, 2013 2:21 PM It's all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they're going to use Graph Search as part of their social business strategy or not.
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