Catherine Wolinski

Catherine Wolinski, Associate Editor

Catherine’s coverage includes independent retailers and ECPs, including several professional associations.She reports on optical boutique/eyecare practice news and trends including local events, community outreach, store openings and frame additions. She is the editor for several VM print features, such as Local Diary, Trending, In/Store and Endpage. Catherine is associate editor of CLICK, VM’s integrated coverage of Online Trends and In-Store Tech for Today’s ECP.  Catherine is also the social media coordinator for Vision Monday’s Twitter and Facebook properties, @VisionMonday and Contact Catherine at

Kids-Only Practice Puts the Focus on Children's Eyecare in Tampa

By Catherine Wolinski
Monday, July 21, 2014 12:00 AM When Nate Bonilla-Warford, OD, owner of Bright Eyes Family Vision Care on the west side of Tampa, Fla. set his eyes on a second practice on Tampa’s east side, he had an instinct it would have to convey “no grownups allowed”—or in his words, be a “non-threatening, fun and comfortable” environment for young kids to receive specialized eyecare.


By Catherine Wolinski
Monday, July 21, 2014 12:00 AM

You and YouTube: Optical Owners Opt for Video Channels From Block BG

By Catherine Wolinski
Monday, July 21, 2014 12:00 AM Video is one of the most desired—and most difficult—types of content to attain for brands and businesses looking to serve up some creativity to their customers online.'s Scope of Practice Map

By Catherine Wolinski
Friday, July 18, 2014 10:30 AM Now that graduation season is over, new graduate optometrists are stepping onto the OD scene across the country. Many of these eager eye docs are soon to encounter unforeseen limitations to their practice.

VSP EyeFiles – Protect Your Eyes from UV Damage With Sunglasses

By Catherine Wolinski
Thursday, July 17, 2014 3:30 PM Enter stressed, suburban Mom. Today she will take her daughter on her first driving lesson. Yikes!

June 2014 Optical Business Barometer Shows Rise in Overall Ratings

By Catherine Wolinski
Thursday, July 17, 2014 11:30 AM NEW YORK—According to Jobson Optical Research’s latest Optical Business Barometer (OBB) report, the overall optical business rating rose in June 2014 to 3.76 from a May 2014 rating of 3.73. The June 2014 rating also shows increase from the June 2013 rating, which stood at 3.69. The ratings for June 2012, 2011 and 2010 stood at 3.70, 3.62 and 3.43, respectively.

Play it Safe this Fourth of July—(Not So) Fun Facts About Fireworks

By Catherine Wolinski
Thursday, July 03, 2014 1:30 PM We know the July 4th weekend is famous for fireworks and fun, but many optical organizations and public safety advocates are issuing warnings about the dangers of the festivity that have proven to wreak havoc throughout the Independence Day season.

Social Media Summer Survival Tip: Free 'Marketing Survival Kits' from EyeCarePro

By Catherine Wolinski
Wednesday, July 02, 2014 1:30 PM Sometimes, it's best to let the pros take over. This summer, EyeCarePro is offering its social media marketing and integrated marketing services for free with a series of "Marketing Survival Kits" to help local optometrists survive the summer online and in-store. Gets Mobile With Mia Hamm

By Catherine Wolinski
Tuesday, July 01, 2014 1:00 PM The Coppertone Polarized Lenses website from Vision-Ease Lens recently relaunched with a new layout, improved navigation and mobile functionality to keep consumers connected wherever they are.

Affluent Seniors Are Online, According to Pew Research

By Catherine Wolinski
Tuesday, July 01, 2014 12:30 PM The assumptions are true—senior citizens lag behind younger adults in the adoption of technology and internet use for everyday life—but don't let that fool you.

Internet Research, Purchasing Increasing Among U.S. Eyewear Consumers

By Catherine Wolinski
Wednesday, June 25, 2014 8:25 AM The prevalence of internet use when making a purchasing decision is rising among the American consumer, and though the increase of actual eyeglass purchasing online is small, it too, is steadily rising.

Optical Business Barometer for May 2014 Shows Increase from April and from Previous Years

By Catherine Wolinski
Tuesday, June 17, 2014 1:30 PM NEW YORK—According to the Jobson Optical Research Optical Business Barometer (OBB) report, the overall optical business rating among independent ECPs has increased in May to a rating of 3.73, up from an April rating of 3.70. The May 2014 rating also shows increase from May ratings of previous years, comparing to 3.65 in 2013, 3.54 in 2012, 3.44 in 2011 and 3.41 in 2010.

The Wilson, Inspired by John Lennon, by GLCO

By Catherine Wolinski
Monday, June 16, 2014 2:00 PM Like many eyewear advocates and creators, Garrett Leight, owner and designer at Garrett Leight California Optical, has seen the late and great John Lennon as somewhat of a muse for his optical pieces.

Docs of Distinction

By Marge Axelrad, Deirdre Carroll, Mary Kane, Andrew Karp, Roger Mummert, John Sailer, Margery Weinstein, Catherine Wolinski
Monday, June 16, 2014 12:01 AM Successful optometrists, whether they are in private practice or are employed by a retail chain or corporation, know that the business of optometry is just as important as the clinical aspects of their profession.

Opticians Make the Dispensary a Digital Dressing Room With Virtual Try-On

By Catherine Wolinski
Monday, June 16, 2014 12:00 AM There’s no doubt out there (we hope) that upping your tech game with a website, online listing or active social media profile can boost your biz, but one area that’s often overlooked when it comes to keeping patients engaged is the high-tech, high-touch tools that are available to use in your dispensary.