Catherine Wolinski

Catherine Wolinski, Associate Editor

Catherine’s coverage includes independent retailers and ECPs, including several professional associations.She reports on optical boutique/eyecare practice news and trends including local events, community outreach, store openings and frame additions. She is the editor for several VM print features, such as Local Diary, Trending, In/Store and Endpage. Catherine is associate editor of CLICK, VM’s integrated coverage of Online Trends and In-Store Tech for Today’s ECP.  Catherine is also the social media coordinator for Vision Monday’s Twitter and Facebook properties, @VisionMonday and Facebook.com/VisionMonday. Contact Catherine at cwolinski@jobson.com.

How ECPs Are Using Pinterest Compared to Other Social Platforms

By Catherine Wolinski
Monday, September 01, 2014 12:00 AM Last month, CLICK introduced Pinterest to our readers (or those who might not be familiar with the platform) to show that setting up an eyecare practice Pinterest profile can be quick and painless.

Instagram: A Favorite Mobile Community Among ECPs

By Catherine Wolinski
Wednesday, August 27, 2014 9:30 AM CLICK tapped into the Instagram network to find out how independent eyecare professionals are using the platform. The takeaway: ECPs who are using Instagram prefer it because it is easy to learn, enjoyable to use and connects them directly to their targeted communities.

'Save Time and Money' With C&E Vision's New Website

By Catherine Wolinski
Wednesday, August 27, 2014 9:00 AM C&E Vision Buying Group recently launched a new website to simplify eyecare professionals’ lives with a fresh format, more readily viewable membership benefits and a central theme to “Save Time and Money.”

60-Second Eye Color Personality Quiz

By Catherine Wolinski
Wednesday, August 27, 2014 8:30 AM Taking into account the studying, apprenticing, practicing and managing that goes into becoming an eye expert, there is one big question that you may not yet have considered: Which eye color suits your personality?

Warning Signs of Eye Trouble

By Catherine Wolinski
Wednesday, August 20, 2014 4:30 PM What do eye problems look like? The "three O's" know, but your patients are likely not as savvy when it comes to detecting the subtle but tell-tale signs of certain eye conditions that may be affecting their sight or that of their loved ones.

Monoqool 3D Printed Glasses

By Catherine Wolinski
Wednesday, August 20, 2014 10:00 AM Studio Optyx, a luxury design house of boutique and technical eyewear based in St. Louis, Mo. recently released a video to coincide with its new collection of Monoqool frames, the IQ series. Accompanying the frames' smart design is the eye-opening process of how they are made—3D printing.

Affluent Seniors Are Online, According to Pew Research

By Catherine Wolinski
Monday, August 18, 2014 12:30 PM The assumptions are true—senior citizens lag behind younger adults in the adoption of technology and internet use for everyday life—but don't let that fool you.

Overhead

By Catherine Wolinski
Monday, August 18, 2014 12:00 AM “Instagram is being used by businesses in innovative ways. See how ECPs have made the image sharing app worth their while on page 16.” cwolinski@jobson.com

Jobson's Optical Business Barometer Report Shows Increase in Ratings for July 2014

By Catherine Wolinski
Friday, August 15, 2014 3:30 PM NEW YORK—According to Jobson Optical Research’s latest Optical Business Barometer (OBB) report, the overall optical business rating in July 2014 rose to 3.77, a very slight increase from the June 2014 rating of 3.76. The July 2014 rating also shows an increase from the July 2013 rating of 3.63, the July 2012 and 2011 ratings of 3.66 and the July 2010 of 3.55.

Make Yourself More 'Pinteresting' With a Pinterest Profile

By Catherine Wolinski
Thursday, August 14, 2014 12:05 AM As stated on the Pinterest for Business homepage, Pinterest, the image board sharing database of photos and “things” of the internet personally curated by users around the world, can help businesses “get discovered by millions of people looking for things to plan, buy and do.”

On-the-go Benefits With EyeMed Members App

By Catherine Wolinski
Monday, August 11, 2014 4:00 PM A new mobile app by EyeMed Vision has been released to give members easy access to their vision plan information on mobile devices. Catering to consumers on the go, the app syncs with EyeMed member accounts so they can digitally access their ID card, get customer service help and locate eyecare providers in their area.

NeedMe Social Network Connects Patients With Support Community and Providers

By Catherine Wolinski
Monday, August 11, 2014 3:30 PM We've all been there—we have an itch, an ache or a bump, spend a few sleepless night searching for diagnoses online only to find out at the doctor a week later that it was an ingrown hair. Sometimes, though, the diagnosis can be more serious and we're left at a loss for who to connect with for social support.

You and YouTube: Optical Owners Opt for Video Channels From Block BG

By Catherine Wolinski
Tuesday, August 05, 2014 8:00 AM Incorporating video content into online and in-line marketing efforts doesn't have to be expensive or burdensome for independent eyecare professionals anymore.

CooperVision Mobile App for Consumers

By Catherine Wolinski
Monday, August 04, 2014 12:00 PM Finding and deciding on which contact lens to wear can be difficult. Luckily, there’s an app for that—the CooperVision app for consumers.

What Do Consumers Want from Small Business Websites?

By Catherine Wolinski
Monday, August 04, 2014 11:30 AM BrightLocal, an SEO agency based in the U.K. that provides local optimization services and tools to small businesses around the world, asked a simple but critical question in a recent study: What do local consumers want most from local business websites?
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