Viva Promotes Mischik to Director of Sales, Retail Sun

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SOMERVILLE, N.J.— Viva International Group has promoted Mark Mischik to the position of director of sales in its retail sun division. Based in New York, Mischik will oversee retail sales and he will report directly to Jan Cory, Viva’s senior vice president of sales for the U.S. and Canada.

“I am confident that Mark’s skills will enhance our team of directors,” said Cory. “With more than 20 years of experience in planning and merchandising, Mark will guide our retail sun channel of trade to meet and exceed our established growth targets in the years ahead.”

Mischik joined Viva in 2010 as business manager for licensed brand stores, overseeing the sales activities of these retail stores and specialty locations. Prior to joining Viva, he served as director of sales at Lantis Eyewear, where he was responsible for national sales for the company’s sunglass and ophthalmic lines in conjunction with independent sales representatives, distributors and licensors.

Previously, he was vice president of sales at Wise Optical, where he helped establish Wise as a distributor of contact lenses to ophthalmologists, optometrists and small-to-medium size eye care chains.