Vision Source

By

 

Vision Source

Founded: 1991

Owners: officers/management of the company along with Brazos Equity Partners of Dallas

Executives:
Glenn D. Ellisor, OD, president and CEO; Tracy Moody, COO; Bobby Christensen, OD, senior VP, strategic planning; John McCall, Jr., OD, senior VP, vendor relations; Rob Houdek, OD, senior VP, growth and development; Derrick Artis, OD, VP, vendor relations and member services; Hans Kell, OD, VP, professional development; Walt West, OD, VP practice development; Kelly Kerksick, OD, senior director of professional services
Contact:
www.visionsource.com; (888) 558-2020
Programs: vendor partner savings on equipment, labs, contact lenses, frames, office supplies, insurance and more; proprietary brand spectacle lenses (Truclear, CompuClear), contact lenses (2 Clear, AquaClear) and frames (Riserva); initial program implementation for new offices plus regularly scheduled check-ups; practice development through Vision Source Experience (32 regional practice development workshops in 2012), Vision Source Radio (daily practice management tips delivered via internet), VSlearning.com (online staff training curriculum), North American Meeting (annual, three-day meeting with product and equipment training, practice management education and member-to-member focus group sessions), Vision Source Representatives (career development for office managers and key staff members); marketing/advertising program planning and execution to individual offices and market co-ops; free office website; customizable marketing materials available online; colleague support through approximately 1,000 monthly or quarterly meetings in 125 markets that allow members to network and share best practices.
Events:
Annual North American Meeting (April 25-28); Vision Source Experience (32 in 2012); member receptions at SECO, Vision Expo East, Heart of America, Optometry’s Meeting, East-West, Vision Expo West, Academy; monthly/quarterly regional member meetings
Members:
5,000+ doctors in 2,400+ offices
Focus for 2012:
continuing to support members through practice and professional development tools; marketing expertise and services for internal and external marketing