Top 10, Mass Merchants’ Sales Grow in 2011 By John Sailer Monday, May 14, 2012 12:05 AM RELATED CONTENT Leading Retailers Climb To a New Sales Record Top 50 Retailers Approach $8 Billion in Sales for 2011 Key Optical Players Ranked by U.S. Sales in 2011 Snapshots of Optical’s 10 Largest Retail Players Mass Merchants/Clubs’ Near One-Third of Top 50 Sales How VM’s Top 50 U.S. Optical Retailers List Is Compiled NEW YORK—While sales for the 10 largest retailers on the VM Top 50 list for 2011 increased by 6 percent to an estimated $6,819.2 million, their share of the total sales for the Top 50 dropped 1 percent to 85.9 percent. The mass merchants’ share of Top 50 sales picked up half a percent, which increased from 31.2 percent to 31.7 percent, with their total estimated 2011 sales growing 8.2 percent to $2,519.7 million. ■