The Selection Process for the 2013 Innovators

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NEW YORK—Vision Monday and Review of Optometric Business solicited input from their readers via VMail and direct email, for nominations of innovative ODs. Readers submitted nominations of practitioners they felt were noteworthy innovators in the following areas: Marketing , Digital Media, Business Management, Optical Dispensing, The Patient Experience, Influencers and Contact Lens Dispensing.

Vision Monday and Review of Optometric Business, also worked with a Professional Advisory Panel, composed of various experts in the arenas of practice management and optometric consulting.

All nominations were considered by the editorial teams of VM and ROB to help determine the final selections of Optometric Business Innovators for 2013. ■