Primary Eyecare Network (PEN)

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Primary Eyecare Network (PEN)

Founded: 1984

Owner:
ABB Concise
Executives:
Angel Alvarez, CEO; Brad Weinbrum, president; Lynda Baker, executive VP; Debbie Oseguera, director of operations
Contact: www.primaryeye.net; (800) 444-9230
Programs:
educational events focused on doctors and staff; publications that include all compliant office forms, guidebooks, manuals and reference forms; medical billing support including claim submission with complete audit processing, eligibility checks, status updates, consulting on difficult claims and credentialing service; billing services with vendor discounts; two account executives who consult with practices to increase sales, reduce costs or create customized education schedules.
Events:
staff education focused on dealing with patients, frame selling, office leadership; Medicare billing and coding; the twice-a-year PIO (Preserving Independent Optometry), once in Northern California and once in Florida
Members:
1,700 doctors in 1,300 practices
Focus for 2012:
expansion of education, both face-to-face meetings and webinars; educating members about the impact social media and technology have on their practice; credentialing