NEW YORK—Vision Monday knows there are thousands of creative, innovative and yes, daring, optical retailers and eyecare practices out there who deserve recognition, that’s why we created the Dispensing and Retail Excellence (D.A.R.E.) Awards.

Now in its third year, the Vision Monday D.A.R.E. Awards, being sponsored by Europa International, include six different categories to recognize optical excellence:

• The Shop It Like It’s Hot Award for Most Daring Store Design or Retail Environment
• The PDA (Public Display of Attention) Award for Most Daring In-Store Merchandising and/or Window Display (NEW for 2013)
• The Lead, Follow or Get Out of the Web Award for Most Daring Social Media or Web Presence (including websites, social networking and viral marketing)
• The Resistance Is Futile Award for Most Daring Advertising Campaign (print, TV or radio)
• The Sphere of Influence Award for Most Daring Community Outreach, Philanthropic or Patient Education Program
• The Seeing Green Award for Most Daring Eco-chievement

A short essay and the uploading of a few supporting materials on www.visionmonday.com/dare is all it takes to be considered and possibly earn bragging rights for the rest of the year!

Submissions end at 11:59 p.m. on June 14, so don’t let another year pass without earning the recognition you deserve!