TORONTO—Michael James Shaw, CEO of Shaw Lens, died of a heart attack on June 23, 2013 at his home here. He was 50 years old.

Shaw was born in Surrey, England. After graduating from the University of Toronto, he and his brother, Peter Shaw, OD founded Shaw Lens, a Toronto-based company that markets a proprietary spectacle lens for patients with aniseikonia. By taking into account how both eyes work together, the Shaw lens design eliminates glasses-induced aniseikonia that can result in headaches and fatigue. Prior to his tenure at Shaw Lens, Shaw served in several creative marketing and strategic planning positions.

“He was a quick study and rapidly learned the marketing complexities of ophthalmic lenses, optometry and binocular vision,” said Peter Shaw, who serves as chairman and chief scientist of Shaw Lens. “It was no easy task to introduce innovative, game changing technology like the Shaw lens, but Michael took on the challenge with unbridled enthusiasm. Michael was a passionate and gregarious man, full of humor and optimism. He will be sorely missed by the many people that knew and loved him.

In addition to his brother, Michael Shaw is survived by his wife, Sheryl Campbell, his daughter, Chloe and his son, Mathew.