CHATSWORTH, Calif.—LBI Eyewear has partnered with Maui and Sons to launch a line of eyewear and premium sunglasses.
“We are saying ‘bonzai’ and riding the crest of the wave,” said Chett Lehrer, vice president of LBI. “Maui and Sons is on the leading edge of an expanding category that combines the appeal of the ocean with innovative designs.”
The eyewear collection is designed for men and women with an active lifestyle, ages 15 to 52. The launch line consists of five styles of ophthalmic eyewear and six sun styles. Each style is on-trend, offering the most popular designs in an attractive array of colors, while lightweight materials and spring hinge temples make the styles comfortable for all day wear. The sunglass collection features special polarized lenses with four precision layers of coating for superior outdoor ophthalmic clarity.
For over 30 years, Maui and Sons has created products that represent an image and a way of life that appeals to those who aspire to an active fun-loving lifestyle. The brand’s commitment to this lifestyle is represented by their “cookie” logo featuring design elements that represent nature: air, water, fire and earth; and their Sharkman logo which embodies the core image of Maui and Sons.
Dispenser Price Guide: $$$ ■
dcarroll@jobson.com