IDOC and Legacie Partner for Private Label Collection, M by Isaac Mizrahi

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NORWALK, Conn.— IDOC and Legacie, the luxury house of B. Robinson, have announced their partnership for an exclusive, private-label frame program: M by Isaac Mizrahi. The new collection will be available only to IDOC members as of this month.

“We are pleased to bring our members this private-label designer frame collection by Isaac Mizrahi,” said Mark Feder, OD, and CEO of IDOC. “IDOC members can now purchase luxury frames at very competitive prices, realize significant profit margins and provide their patients with the high-style designer frames they desire. This program is a result of a strong business relationship between IDOC and B. Robinson/Legacie and is a win-win scenario.”

“I have always been impressed with what Dr. Feder and IDOC are doing for our industry and wanted to offer our unique expertise in a way that added value to the IDOC membership,” added Cliff Robinson, co-president of B. Robinson/Legacie. “By working closely with Dr. Feder and IDOC we were able to bring a new fashion collection to the IDOC membership that offers them a fantastic brand name along with exclusivity and margin opportunity.”

Isaac Mizrahi is an American designer whose designs highlight New York fashion and timeless, cosmopolitan style. The exclusive M by Isaac Mizrahi collection will consists of nine men’s, women’s and unisex offered at special wholesale pricing for IDOC members meant to allow a larger than industry standard profit margin, according to both companies.