Hoya Launches AR Treatment to Reduce Blue Light from Screens

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By Andrew Karp: Group Editor, Lenses + Technology

 
LEWISVILLE, Texas— Hoya has developed and launched Recharge, an anti-reflective lens treatment that reflects the harmful blue light emitted from back-lit handheld devices away from the eyes, while ensuring that the portion of blue light needed for optimal contrast and other health benefits is allowed to pass through the lens.

“Our eyes were designed for us to use as hunters and gatherers. Now we hunt and gather on Google,” observed Barney Dougher, president of Hoya Vision Care, NA.

“We are not fully equipped to handle all of the demands placed on our eyes by today’s technological devices. Independent eyecare professionals know the questions to ask and have access to solutions like Recharge to help their patients cope with fatigue and other symptoms associated with Computer Vision Syndrome.”

Hoya cites several studies as well as OSHA and ISO data that indicate the hazards associated with High Energy Visible (HEV) blue light, such as that emitted from smartphones, tablets and other handheld devices. Symptoms as diverse as sleep disorders in children and adolescents, headaches, blurred vision, and fatigue can be due to exposure to blue light radiating from hand-held digital equipment. Recharge is only available through independent eyecare providers. 

akarp@jobson.com