Latest News Hoya Labs to Distribute NFL-Branded Eyewear By Staff Friday, November 09, 2012 12:24 AM LEWISVILLE, Texas— Hoya Vision Care North America announced that it is partnering with Embassy Creations to distribute NFL (National Football League) brand frames to the independent eyecare professionals under an exclusive arrangement featuring Hoya lenses. Embassy Creations is the sole distributor of NFL optical goods through Siskiyou Gifts, the licensee of all NFL brands for Rx eyewear. “Once again we are excited to provide independent eyecare providers an opportunity to differentiate themselves with an exclusive opportunity to align with one of the most popular brands, the NFL,” said Barney Dougher, president of Hoya Vision Care North America. Under the distribution arrangement, independent practices will be able to purchase frame kits from Hoya to show to their patients. The initial six-piece kit will be a line of frames for boys in two styles, two sizes and three colors. All 32 NFL team logos are available. Frames will be personalized to the patient’s order by Embassy Creations and sent only to an approved Hoya laboratory for lenses and finishing. Hoya Phoenix and polycarbonate are the recommended materials. Special packages and pricing will be made available through Hoya for Phoenix materials. “As a family owned and operated business we are happy to find a partner in Hoya that will help us bring to market special frame lines that will help other local and family driven businesses in independent eyecare,” said Rich Caruso, president of Embassy Creations. “Working with the NFL, and soon to come the MLB, NCAA and NHL, will bring a powerful branding opportunity to independent practices in a smart way that offers hundreds of frame choices with only a minimal investment in inventory.” Hoya territory sales managers can take orders for NFL frame kits. In addition, new developments will be posted to Hoya’s ECP and consumer Facebook pages.