Entries for VM’s D.A.R.E. Awards Now Being Accepted on VisionMonday.com


NEW YORK—Vision Monday is now accepting submissions for the Dispensing and Retail Excellence (D.A.R.E.) Awards saluting the most daring optical retailers in the U.S. and Canada. Now in its third year, the Vision Monday D.A.R.E. Awards include six different categories of optical excellence:

The PDA (Public Display of Attention) Award for Most Daring In-Store Merchandising and/or Window Display (NEW)
The Shop It Like It’s Hot Award for Most Daring Store Design or Retail Environment
The Lead, Follow or Get Out of the Web Award for Most Daring Social Media or Web Presence (including websites, social networking and viral marketing)
The Resistance Is Futile Award for Most Daring Advertising Campaign (print, TV or radio)
The Sphere of Influence Award for Most Daring Community Outreach, Philanthropic or Patient Education Program
The Seeing Green Award for Most Daring Eco-chievement

Submissions will be considered for optical retailers (including online) or dispensers who have been continuously operating since May 1, 2012 or sooner and whose primary business is the retailing or dispensing of prescription eyewear or sunwear. Those submitting can be retailers or non-eyecare professionals.

Vision Monday’s third annual D.A.R.E. Awards are being sponsored by Europa International. For more information, visit www.visionmonday.com/dare or email dareawards@jobson.com.