EAST HARTFORD, Conn.— Coburn Technologies has promoted Jason Smith to the position of director of marketing communications, reporting to company president Alex Incera. He takes over from Curt Brey, who has left the company to pursue opportunities outside of the industry.

In his new role, Smith will develop, implement and oversee all marketing of the company’s products, handle all communications to its customers and the industry, and help the sales team and lab works group generate leads and drive sales.

Smith has an extensive background in marketing and design, joining the company in 2010 from Gerber Scientific Products. He has helped the company through its transition from Gerber Coburn, developing its logo and assisting in the development of Coburn Technologies’ values, mission and vision statements. He has supported the market launch of several new product lines over the past few years, and most recently, has played a key role in the development of the company’s new web and e-commerce sites.