Coastal.com Signs Exclusive Licensing Agreement for ‘Touch by Alyssa Milano’ Branded Signature Eyewear
|February 22, 2013 12:18 AM
VANCOUVER, British Columbia—Online eyewear provider,
Coastal Contacts, Inc. (NASDAQ: COA) (TSX: COA) (Stockholm: COA) has signed a licensing agreement with Alyssa Milano to develop a line of branded eyewear for women that will be exclusive to Coastal.com’s websites.
Best known for her roles in the television shows "Who’s the Boss," "Charmed" and "Melrose Place," the actress is also making a name for herself in the fashion industry with her Touch by Alyssa Milano collections. In addition to this signature eyewear, other Touch by Alyssa Milano collections include apparel, jewelry and accessories designed for the stylish female sports fan.
“We signed a multi-year deal to exclusively design, manufacture and distribute through our global sites for both the optical and sun categories,” Coastal’s vice president of marketing, Aaron Magness, told VMail. “We’ll be looking to support the launch and brand by partnering with Alyssa in all of our marketing efforts. She’s already been involved in the design process and will be integral in the marketing support. It’s going to be great.”
Creative Artists Agency brokered the deal with Coastal on behalf of its client, Milano. “Her strong, global fan base is super aligned with our core customer,” added Magness.
Milano said, “I am excited to be working with the Coastal.com team to create Touch eyewear styles that are both stylish and offer great value. As a glasses wearer, I know that eyewear is an important fashion accessory. My styles will be positioned so that everyone can afford to have more than one pair and be able to change their look when they want to. We are going to have fun with this, and I can’t wait for the launch!”
Coastal.com is planning to launch the Touch by Alyssa Milano line this summer.
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