Safilo Renews the Licensing Agreement for Liz Claiborne and Claiborne
|January 11, 2013 12:18 AM
Safilo Group (SFL.MI) has announced its renewed licensing agreement with J.C. Penney Purchasing Corporation Inc., for the design, manufacturing and distribution of the Liz Claiborne and Claiborne optical frames and sunglass collections in the American market through Dec. 31, 2017.
The multi-year agreement, which includes an additional five-year renewal option, strengthens a relationship with the Liz Claiborne brand. Originally signed in 2003, the renewed partnership gives further momentum to the development and distribution of one of the most representative brands of American style, according to the company.
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