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Designer Robert Graham Signs License With Revolution Eyewear

December 12, 2012 12:24 AM

NEW YORK—Robert Graham has announced a new partnership with Revolution Eyewear. The licensing deal marks the debut of eyewear to round out the men’s wear product range of Robert Graham, which currently includes sportswear, premium denim, furnishings, accessories and outerwear.

“We are thrilled to partner with Revolution Eyewear and further extend our product offering within the world of Robert Graham,” said Michael Buckley, chief executive officer of Robert Graham. “Their attention to detail is unparalleled, and together we will create product that is distinctively unique in the marketplace.”

"I couldn't be more excited." said Gary Martin, president/CEO of Revolution Eyewear Inc. "I believe Robert Graham and Revolution will create a collection of eyewear that will resonate globally. We love bringing different, incredibly creative ideas into the optical marketplace as we have done time after time. Our history of creating high quality products with creative flair is what I am most proud of. The American Eclectic vibe and the majesty of the Robert Graham brand, leads me to believe that we are setting out on a mission to create a classic collection that will become a staple for every optical retailer operating today. We are celebrating our 20th anniversary in 2013, and couldn't be more proud to add Robert Graham to our brand portfolio.”

Robert Graham eyewear will offer high quality craftsmanship and sophisticated silhouettes, along with integrating iconic fabric and trim designs to reflect the essential characteristics of the brand’s American Eclectic spirit, the company said. Launched in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham creates four menswear and women’s wear collections a year—spring, pre-fall, fall and resort.

Robert Graham operates three freestanding stores; a flagship store on Venice Beach’s famous Abbot Kinney Boulevard, a store in the Houston Galleria and in The Mall at Short Hills. The label also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, London and Dusseldorf.

Revolution’s multi-year license with Robert Graham spans sunwear and ophthalmic frames. There will be prototypes of the first men’s collection which will be exclusively previewed at Vision Expo East in New York in March, including both sun and optical styles, Martin told VMail, adding that the company anticipated launching the collection in mid to late May.

Rich Martin of San Diego-based RAM Consulting served as advisor to Revolution. Revolution Eyewear, based in Simi Valley, Calif., designs and markets eyewear and sunwear under its own brands and other licensed brand names, including Ed Hardy, Affliction, True Religion, The Beatles, and Revolution Eyewear’s Bottom Mounted Frame and Clip-on Sets. Revolution’s owned and licensed brands are distributed domestically and internationally through optical and retail channels globally.

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