Optical Industry Joins Forces to Take Up World Sight Day Challenge
|November 26, 2012 12:18 AM
DENVER—The World Sight Day Challenge, which officially began on Oct. 11 and ran throughout the entire month of October, elicited a wide-ranging and enthusiastic response from many different sectors of the optical community including eyecare practices, optical companies and industry organizations throughout North America. The initiative is part of a year-round mission “to improve the quality of life of people who are needlessly blind or vision impaired simply because they do not have access to an eye exam and a pair of glasses.”
“There has been a fantastic response to the World Sight Day Challenge, with successful fundraising across practices, schools and companies throughout North America,” according to an announcement from
Optometry Giving Sight (OGS).
From fun runs, bake sales, raffles, carnivals, giving trees, patient donations, personal donations as well as practices donating eye exam fees or a small sum for every pair of glasses sold in the month of October, many eyecare practices embraced the Challenge. “Over 500 doctors, staff and practices participated with thousands joining in through their workplace and team fundraising,” the organization said.
VisionMonday.com to read the full story of how the industry participated.
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