SAN DIEGO—Essilor of America (EOA) hosted its 2011 national sales meeting here Jan. 4 through 7, drawing over 800 attendees including partner labs, independent distributors, Essilor sales reps and personnel from affiliated business units. Among the highlights of the four-day gathering was the announcement by Essilor executives of the launch of a $15 million national consumer advertising campaign for the Crizal brand of anti-reflective lenses.  ■