ALEXANDRIA—Despite the damaging effects of ultraviolet radiation (UV) to eyes and vision, 40 percent of U.S. adults do not wear sunglasses while outdoors, according to a new report from The Vision Council titled The Big Picture: Eye Protection Is Always in Season. Ed Greene, CEO of the Vision Council and Dora Adamopoulos, OD, a member of the Better Vision Institute, the medical advisory arm to The Vision Council, sat down with VM to discuss how ECPs can educate their patients about this important topic.
Keywords: The Vision Council, UV Safety, Ed Greene, Dora Adamopoulos, Better Vision Institute
After more than half a century “caring for eyes,” one of the most iconic names in optical retail, Pearle Vision, a division of Luxottica Retail (NYSE: LUX), is in the process of redefining its brand identity. This commercial is part of a multimillion dollar network and cable television advertising campaign broadcasting nationally to call attention to the re-branding effort.
Keywords: Pearle Vision, Luxottica Retail
Using proprietary facial mapping software, photo technology and some Hollywood special effects, Glasses.com previews its new 3D virtual try-on app, which enables users to try on as many as 100 frames in under a minute, share looks with friends and search styles in many ways.
Keywords: Glasses.com, Try-On App
Andrew Karp, Lens and Technology editor, Jobson Optical Group, further discusses new technologies in sports eyewear with Review of Optometric Business.
Keywords: Eyewear, CES 2013
Andrew Karp, Lens and Technology editor, Jobson Optical Group, discusses new technologies in sports eyewear with Review of Optometric Business.
Keywords: Sports Eyewear, CES 2013
Expo’s Billy Harris asks Vision Expo West attendees, “What’s the ‘wow’ factor for you and Why is this the place to be?”
What courses were attendees taking at VEW?
Keywords: VEW, Education
What topped attendee’s shopping lists at last month’s Vision Expo West?
New York City's NY1 cable TV reports on new vision technologies featured at Vision Monday's Eye2 Zone at International Vision Expo.
Keywords: Eye2 Zone, VEE 2013, Vision Monday, vision technology, 4iiii, Sportiiii, cinemizer, Carl Zeiss Vision, eSight Eyewear, Pivothead, PSio AVS, Z3 GPS MOD, Zeal Optics
Vision Monday’s new Eye2 Zone at International Vision Expo featured exhibits of six exciting new vision technologies. (Video by EyeCareVideo)
Keywords: Eye2, Eye2 Zone, VEE 2013, Vision Monday, vision technology, 4iiii, Sportiiii, cinemizer, Carl Zeiss Vision, eSight Eyewear, Pivothead, PSio AVS, Z3 GPS MOD, Zeal Optics
Being profiled in the online reality show, 'Dell Presents America’s Favorite Small Business', Oregon-based Shwood won $25,000 in Microsoft-loaded Dell products and a $50,000 prepaid MasterCard.
Keywords: Sunglasses, Shwood, Dell, Microsoft, MasterCard
One frame, two performance options -- riders can go from a fashion sunglass to high performance eyewear in seconds with the new MagTraxion technology.
Keywords: Liberty Sport, MagTraxion
VM's Deirdre Carroll shares an exclusive interview with designer Tory Burch in her NYC Meatpacking store to discuss the brand and the launch of her eyewear collection with Luxottica. VM's Deirdre Carroll shares an exclusive interview with designer Tory Burch in her NYC Meatpacking store to discuss the brand and the launch of her eyewear collection with Luxottica.
Keywords: Eyewear, Tory Burch, Luxottica
Marchon Eyewear is thrilled to introduce Diane von Furstenberg Eyewear to its brand portfolio. The DVF Eyewear Collection features sun and optical frames inspired by iconic DVF design elements, such as the wrap dress, lip print, love knot, and power stone. Shapes run from oversized, to cat eye, and aviator. Color also plays an integral role both in subtle prints and customized styles.
Keywords: Marchon, Diane von Furstenberg Eyewear, DVF
A backstage glimpse of NY Fashion Week and Silhouette's pre-launch of the Crystal Collection. Catch interviews from top designers and renowned supermodel, Helena Christensen! Set your practice apart by offering the exclusive crystal. Ask your Silhouette Sales Representative for details.
Keywords: Silhouette, Fashion
VM's Deirdre Carroll shares a behind-the-scenes interview with BCBG's creative director Luba Azria, during Fashion Week for Spring 2010.
Keywords: BCBG, Luba Azria
VM's Deirdre Carroll shares a behind-the-scenes interview with Lacoste's creative director of accessories, Christophe Pillet, during Fashion Week for Spring 2010.
Keywords: Lacoste, Christophe Pillet
20/20 magazine profiles Skechers eyewear.
Keywords: Viva, Skechers
A sneak peek of the latest eyewear trends, materials and styles from ClearVision Optical. See the complete video at Vision Expo East, March 18-20, Booth #3017.
Keywords: ClearVision, Eyewear
Experience the sights and sounds of the 7th Annual VM Global Leadership Summit.
Keywords: VM Summit 2013
Two experts from outside the optical industry explore creativity one invention at a time.
Keywords: VM Summit 2013, Frank Moss (PhD), New Media Medicine Group, MIT Media Lab, Bruce Nussbaum, Parsons The New School for Design
A word from Adlens' Graeme MacKenzie, OD about the future of progressive lens technology.
Keywords: VM Summit 2013, Graeme MacKenzie, Adlens
Incorporating technology into today’s electronic eyewear.
Keywords: VM Summit 2013, Eye2, Vision Monday, Andrew Karp, Ami Dror, XPand, Kevin Rankin, eSight Corp, Keith P Thompson (MD), DigitalVision Systems, Kip Fyfe, 4iiii Innovations Inc
A word from Essilor’s Howard Purcell, OD about creating an environment of innovation for Independents.
Keywords: VM Summit 2013, Essilor, Howard Purcell
Navigating the changing landscape in the delivery of eyecare and eyewear.
Keywords: VM Summit 2013, Annmarie Hagan, WellPoint, David Golden (OD), EyeHome Network
The new watchword in a fast moving business as boundaries blur between brick-and-mortar and online.
Keywords: VM Summit 2013, Martin Bispels, QVC, Jay Engelmayer, GlassesUSA.com, Francis Jean, IRIS The Visual Group
Fast Company’s Robert Safian on rethinking business models in an age of disruption.
Keywords: VM Summit 2013, Fast Company, Robert Safian
This humorous video for Essilor’s new Optifog lenses depicts the unintended consequences of “having a foggy moment.”
Keywords: Essilor, Optifog, lenses, anti-fog
Sights, sounds, attendee observations at the VM “Social Circles” CLICK Conference in Las Vegas
Keywords: CLICK Conference, Social Media, Digital
The theme and purpose of the VM CLICK Conference
Keywords: CLICK Conference, SocialMedia, Digital, Hoya
Nathan Bonilla-Warford, OD observes social media’s changes
Keywords: CLICK Conference, Social Media, Digital, Nathan Bonilla-Warford, Bright Eyes Family Vision Care
Doctors Vision Center’s Suzanne Berardi-Gould traces the move from traditional marketing to digital media.
Keywords: CLICK Conference, Social Media, Digital, Suzanne Berardi-Gould, Doctors Vision Center
A pounding recap of how Hoya Freeform Company is bringing new ideas to technology and ECPs.
Keywords: Hoya FreeForm, Lenses, Technology
From Digital Demands to Distortion-Free Eyewear
Keywords: Hoya FreeForm, Lenses, Technology, Gregory Hicks
DBA’s Daniel Feldman discusses how optical retailers and eyecare practices can manage their social media involvement.
Keywords: CLICK Conference, Social Media, Digital, Panel, DBA Communications, Daniel Feldman
eMarketing/Nomad’s Tim Welch reveals some of his company’s major social media initiatives
Keywords: CLICK Conference, Social Media, Digital, Panel, eMarketing, Time Welch
ELEVEN’s Tony Hessburg shows how building a brand has changed in the era of digital media.
Keywords: CLICK Conference, Social Media, Digital, Panel, ELEVEN, Tony Hessburg
How can ECPs manage their social media involvement? How do you make the shift effective?
Keywords: CLICK Conference, Social Media, Digital, Panel
Marchon Eyewear launches its new "Eye Make a Difference" campaign for 2011 which honors ordinary individuals with extraordinary stories. The first installment starts with Michael Wenger. Watch for details on Michael's humanitarian efforts and how he has touched the lives of many children in Africa.
Keywords: Marchon, Michael Wenger
Get a small taste of the atmosphere, buzz and excitement surrounding this important idea-shaping event, held Mar. 16th at The Times Center in New York.
Keywords: VM's 5th Global Leadership
Silhouette's "What to Eye Wear" Video Makeover series spotlights the transformations of four consumers looking for a fresh, polished look. See how personalized consults create a new sense of style for each wearer.
The Blind Stokers are a San Diego, Calif.-based organization that puts sighted bicycle riders together with riders who have visual impairments. They ride on tandem bikes, with the sighted partner doing the steering and the “stoker” providing the power.
Video Credit: Preposterous Films and Atomic Phizz Productions
Keywords: Blind Stokers
VisionSpring is transforming lives around the world with a sustainable model for delivering eyeglasses and eye care to those in need
Keywords: VisionSpring, Eyeglasses, A Greater Vision
Team members reflect and celebrate milestone of OneSight’s 200th clinic, providing eyewear and eyecare to the underserved.
Keywords: Luxottica, OneSight Foundation
The Clarkson Eyecare’s ad series for LASIK services include former St. Louis Blues star and current broadcaster Kelly Chase. In showcasing various patients and customers, Clarkson told VM they wanted to “achieve a feeling of trust” because “real people talking to real people has more impact than actors and advertisers talking at them.”
Keywords: Clarkson Eyecare, Kelly Chase, LASIK
Clarkson Eyecare’s commercial series features real families who call on their practices for their vision needs. In showcasing various patients and customers, Clarkson told VM they wanted to “achieve a feeling of trust” because “real people talking to real people has more impact than actors and advertisers talking at them.” The result is a series of video testimonials that are both happy and fun. We think you’ll enjoy.
Keywords: Clarkson Eyecare
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