Telling Stories

Posted: 8/16/2010 Volume Number: 24:9
Today’s consumer is motivated differently. Retailers and brands, who until recently had a clear sense of who their customers were and how, when, why and at what prices they bought, find themselves in a new world where all of these variables are in constant flux.

Cover Story: In The Spotlight

Posted: 7/19/2010 12:02 AM

Cover Story: Dispensing Goes Digital

Posted: 6/21/2010 12:01 AM

Cover Story: Top 50 Optical Retailers 2010

Posted: 5/17/2010 12:01 AM

Cover Story: Virtual Dispensing: Fad or Future?

Posted: 4/19/2010 12:11 AM

Cover Story: Affordable Chic

Posted: 3/15/2010 12:09 AM

Cover Story: The ‘New’ Word of Mouth

Posted: 3/1/2010

Cover Story: Accessible Luxury

Posted: 2/15/2010 1:01 AM

VM Cover Story: 10 Inspirational Ideas for The New Year

Posted: 1/18/2010 12:59 AM

Cover Story: Avoiding the Hazards

Posted: 12/14/2009 1:18 AM

Singular Sensations

Posted: 11/16/2009 1:20 PM

Cover Story: Toughing It Out: Top Labs Show Resilience in Uphill Market

Posted: 10/26/2009 12:54 AM

Playing Their Cards Right

Posted: 9/21/2009

Cover Story: Multifocal CLs Multiply Contact Lenses’ Fast-Growth Category

Posted: 9/7/2009 12:05 AM

Cover Story: Consumers Embrace A New Mindset

Posted: 8/17/2009 12:04 AM

Cover Story: Agents of Change

Posted: 7/20/2009 2:03 AM

Cover Story: Why Get An Eye Exam?

Posted: 6/15/2009 12:09 AM

Cover Story: Top 50 U.S. Optical Retailers 2009

Posted: 5/18/2009 12:15 AM

Cover Story: Protecting PAL Profits

Posted: 4/27/2009 12:30 AM

Cover Story: The New ‘Chic-onomics’

Posted: 3/23/2009 3:00 AM

Cover Story: Eyewear B-to-B

Posted: 3/9/2009 5:00 AM

Cover Story: The New Consumer Mosaic

Posted: 2/16/2009 5:00 AM