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Tura Celebrates 75 Years by Re-Launching the Tura Brand
By Deirdre Carroll: Senior Editor
GREAT NECK, N.Y.—Tura Inc. is celebrating its 75th anniversary by
re-launching the Tura Brand and releasing new eyewear styles across
seven distinct design sub-groups, as well as new marketing materials.
“The
Tura Brand has evolved over 75 years, the best way to celebrate our
heritage is to re-invigorate our signature collection,” said Scott
Sennett, president and CEO of Tura Inc. “This refreshed brand identity
reflects Tura’s timeless yet innovative product design in a way that’s
relevant to today’s dispenser and customer.”
The re-mastered Tura
Brand includes optical and sun frames in acetate and metal for women
and men with multiple color variations. Each style falls within a
curated Tura Brand sub-group: Intricates, Infinity, Elements, Mosaic,
Simply Tura, Lotus and Brilliance. While each group appeals to a
different consumer, all blend Tura’s craftsmanship, distinctive
jewelry-inspired detailing, graceful lines and unparalleled American
style. Finely wrought roping, genuine crystals, enamel inlays and
textured patterns are a few details of the refreshed collection.
Tura
has also launched a multi-faceted marketing campaign that includes a
revamped logo and brand colors that will be incorporated into all
marketing materials.
Dispenser Price Guide: $$-$$$$$ ■
dcarroll@jobson.com
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