Volume Number: 27:6
Posted: 5/2/2013 2:09 PM
Patients expecting repairs and adjustments on glasses they bought somewhere else, requesting to take their prescription elsewhere and asking eyecare professionals to provide them with their PD measurements all seem to be accelerating, particularly as buying online increases.
Posted: 4/15/2013 9:30 AM
HICKORY, N.C.—"I knew we needed to do more online advertising after carefully tracking our marketing and becoming frustrated that we were spending a lot on the yellow pages and not getting much return on investment," said Jean Shankles, marketing director of
, a five-location group offering ophthalmology along with optical dispensing.
Volume Number: 27:5
The ways in which two regional optical groups switched from traditional
promotions such as yellow pages and flyers to more up-to-date methods,
including search engine advertising and social media, are featured in
the current edition of dba: Doing Business in Optical’s Local Markets.